China Toy Fair


Nickelodeon to Launch Nick Jr. App

March17.NickJrAppThe same Nickelodeon digital team that created the Nick App has developed the new Nick Jr. App, which will launch this spring. The app is designed specifically for preschoolers and will feature educational activities, a high level of interactivity, short-form video and curriculum-based content, and full-length on-demand episodes and live streaming of Nick Jr. with authentication.

The Nick Jr. App includes the television series Dora the Explorer, Team Umizoomi, Bubble Guppies, PAW Patrol, Peter Rabbit, Wallykazam!, Go, Diego, Go!, Max & Ruby, The Fresh Beat Band, The Backyardigans, and Blues Clues.

The app will be available for the iPad at the App Store and will roll out on additional platforms in the coming months.

Max & Ruby Partners With Fisher Price, Inc.

Nelvana Enterprises has announced that Fisher Price, Inc. will act as the master toy partner in the U.S. for the popular bunny duo Max & Ruby. Fisher Price has developed a full range of toys, including plush, play sets and bath toys, that will be available next spring with a full launch in fall 2012. The Max & Ruby books, from author and illustrator Rosemary Wells, have sold over three million copies, and Max & Ruby DVDs (Nickelodeon Home Entertainment) have sold nearly 2.4 million copies. The brand is a top-rated show on Nickelodeon and it is also going on tour as a stage show by KOBA Entertainment this year.