HoliDAY of Play 2015

Ever After High: Way Too Wonderland Launches with Fashion Dolls, Netflix Series

Ever After High Way Too WonderlandMattel has introduced Ever After High: Way Too Wonderland, featuring a line of four dolls and an all-new Netflix original series. The animated series follows the Ever After High royals and rebels as they adventure through Wonderland.

Mattel has released a video for “Do You Wonder,” the featured theme song from the Netflix series.

Mattel Named Master Toy Partner for Dinotrux

Mattel.DinoMattel has been named the master toy partner for Dinotrux, an upcoming Netflix original series. The toy line will be inspired by the series to connect the unique dinosaur personalities of the characters and bring them to life with construction and vehicle play patterns.

Dinotrux takes place in a prehistoric world filled with creatures that are half-dinosaur and half-construction vehicle. It follows the adventures of Ty and his friend Revvit as they unite to defend their new community from destruction.

Netflix, DreamWorks Animation Launch First Ever Netflix Original Series for Kids

Netflix Inc. and DreamWorks Animation SKG Inc. have announced that they will create the first ever Netflix Original Series for kids. Based on the DreamWorks Animation movie Turbo, premiering in theaters this summer, the Netflix series Turbo: F.A.S.T. (Fast Action Stunt Team) debuts exclusively this December in the U.S. and across the globe in the 40 countries where Netflix offers its service. [Read more...]