The Original Designer Noodle Floats into Canada with Incredible Novelties Inc.

Boy with pool noodlesIncredible Novelties Inc. has partnered with The Original Designer Noodle, pool noodles with colorful designs, pictures, and graphics.

The Original Designer Noodles are manufactured with a UV spandex cover that protects the noodle and aids in the prevention of environmental damage. The printed noodle cover, which can depict the hottest  brands and images, lends itself to everyday, seasonal, promotional, licensed and unlicensed opportunities. [Read more...]

Peter Rabbit TV Series Inspires Plush Products

Nickelodeon and Nordstrom are debuting a new specialty plush toy line inspired by the Nickelodeon animated preschool series Peter Rabbit. Along with the Gund plush, two brand-new books, The Start of Spring and Peter and Friends Sticker Activity Book, published by Penguin, will also be accessible to customers.

The line includes 12-inch plush and 6-inch beanbags featuring all three series characters. These featured products will be available online and nationwide in nearly 100 Nordstrom stores in Los Angeles, Chicago, Dallas, Miami, and other U.S. cities.

High IntenCity Launches What Charms You? Design-A-Charm Contest

Charm It!, from High IntenCity, will host a “What Charms You?” Design-A-Charm Contest from February 13 to March 27. Aspiring artists up to age 14 can enter their design for a chance to have it produced and sold worldwide as a Charm It! charm. In recognition of the winners and Charm It! fans worldwide, a donation will be made to Art Start to help support the organization’s creative workshops for homeless and at-risk youth in New York City. [Read more...]

Discovery Bay to Launch Oxford Game Collection at Barnes & Noble

Stone America Licensing has announced the launch of Discovery Bay Games’ Oxford Game Collection at Barnes & Noble for spring 2011. The line will showcase the history of the University of Oxford in traditional games, including chess and checkers sets with gargoyle components, traditional cribbage, liar’s dice, dominoes, card sets, an authentic trivia game, and both jigsaw and pop-out puzzles.

Following the launch at Barnes & Noble, the products will be available at other retailers, including Borders, K-Mart, Nordstrom, Toys “R” Us, and specialty toy retailers. Additionally, they will be available online at,,, and

Pearson Signed as Exclusive Publisher for StinkyKids

Stone America Licensing has announced that Pearson has been appointed the exclusive publisher for StinkyKids soft and hard cover story books.

StinkyKids is a doll line that was launched in fourth quarter 2009. The dolls are sold at 110 Nordstrom stores,, and FAO Schwarz New York. StinkyKids recently signed Madame Alexander to refill doll reorders, and to expand the program to additional specialty, mid-tier, and mass retailers.