China Toy Fair


American Girl’s BeForever Line Connects to Stories and Characters from Times Past

AmericanGirl.BeForeverToday, American Girl introduces BeForever, a new line of historical dolls, books, and related accessories that connects girls ages 8 and up with characters and timeless stories from America’s past. First introduced in 1986, and now with a new look, BeForever provides opportunities to explore the past, present, and future.

The BeForever line will debut with eight characters; all-new, historically accurate outfits and accessories for dolls; new and refreshed fiction books; and an original line of historically inspired clothing for girls. The characters include a Nez Perce girl who does her best to be a friend to the earth in 1764, to an optimistic girl who stands up for what’s right in the mid-1970s.

To celebrate the launch of BeForever, American Girl is welcoming back Samantha Parkington to its lineup of historical characters. One of the company’s original characters introduced in 1986, Samantha will be reintroduced with new products, including an ice cream parlor, a bike, a bedroom set, and several new outfits and accessories. [Read more...]

New Fashion Angels’ Project Runway Collection Hits Store Shelves

The new Fashion Angels’ Project Runway activity kit collection hits store shelves  nationwide just in time to fulfill holiday wish lists of aspiring tween designers everywhere.

The 2012 Project Runway collection includes some of the company’s most c omprehensive design kits ever offered to tweens. Every element of real-world fashion designing, from sketching and pattern-making to garment construction and accessory selection, is included in this year’s line of products. [Read more...]