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Disney Consumer Products Halloween Trends and Fun Facts

i-qdtZwdd-MDisney Consumer Products has unveiled trends and fun facts about Halloween:

  • The first Halloween costume appeared in 1911.
  • The first Minnie Mouse and Mickey Mouse costumes were introduced in 1932.
  • More than 2.1 million kids will be super heroes this Halloween.
  • Spider-Man has been a top-five costume for the last 10 years.
  • Fifty percent of families will carve a pumpkin.
  • In years with theatrical releases, up to 10 million lightsabers have been sold in a single year.
  • $350 million will be spent on costumes for pets.
  • Cinderella has been the most popular costume in Disney Store history.
  • Disney’s Frozen was ranked number one most searched Halloween costumes.
  • Sofia the First was the top selling costume at Disney Store last year.

Disguise Celebrates Halloween with Popular Licenses

DisguiselogoDisguise Inc.’s Halloween costume line-up for this year includes popular characters for the entire family based on theatrical blockbusters, popular television shows, pop culture, and more.

This year’s line-up includes toddler and children’s costumes for Elsa, Anna, and Olaf from Disney’s Frozen, as well as an adult Elsa costume. From Disney’s Maleficent, Maleficent and Aurora costumes are available in sizes for children and adults. Disney Junior properties such as Sofia the First and Doc McStuffins have costumes in baby, toddler, and child sizes.

The classic Minnie Mouse costume is available in sizes ranging from baby to adult. Super Mario Bros fans can dress up as their favorite characters including Mario, Luigi, and Princess Peach. Costumes for Bumblebee and Optimus Prime from Hasbro’s Transformers are available in baby to adult sizes.

Children and adult fans of Hasbro’s My Little Pony can dress up as their favorite characters, including Rainbow Dash and Pinkie Pie. Accessories and costumes for Saban’s Power Rangers span from baby, to child, to adult.

The costumes are available at mass market, specialty, and online retail outlets including Target, Wal-Mart, Toys “R” Us, Spirit, Buy Seasons, and more.

Blue Orange Games to Launch New Disney Products

Blue-Orange-GamesBlue Orange Games—a leading designer of tabletop family games—will introduce nine new Disney licensed games by this fall.

The company will adapt its existing titles to feature Disney properties, enhancing ways that children can interact with favorite Disney characters.

The line will feature educational content from existing games Spot it! and Tell Tale. It will highlight popular Disney characters and movies such as Frozen, Disney Planes, and Disney television shows Sofia the First and Jake and the Never Land Pirates.

NPD: Fashion Dolls Still in Fashion for the Holidays

According to retail sales data from The NPD Group, year to date through October, the doll category is entering the holiday season with dollar sales up 1 percent compared to year ago. The Fashion Themed Dolls segment is the main driver of this growth with year-over-year sales growth of 6 percent through October.

This increase is due not only to several new brands such as My Little Pony Equestria Girls and Sofia The First, but also growth in some of last year’s more popular brands, including Monster High, Doc McStuffins, and Lalaloopsy.

Within dolls, other subclasses that have experienced strong growth are Fashion Styling & Dressup and Fashion Themed Clothes, which include items such as Monster High Fashion Sets and Barbie Ultimate Closet.

The following lists the Top 15 Fashion Doll items for the last 13 weeks ending November 9, ranked on dollar sales and in alphabetical order:

Mattel Launches First Multi-Brand Hispanic Integrated Campaign

logo_Mattel logoIn preparation for the holidays, Mattel Inc. has launched its first ever Spanish-language multi-brand marketing campaign, toy feliz. Already live in Los Angeles, Houston, and Miami, this Hispanic-oriented effort spans multi-media marketing platforms and key brands, including Fisher-Price, Hot Wheels, and Barbie.

The campaign includes TV and radio advertising on Univision, a retail partnership with Walmart, a bilingual website, geo-targeted coupons, and printed advertising inserts in participating markets. Mattel has even partnered with Padres Contra El Cáncer to help in the non-profit’s mission to provide emotional and financial support, as well as bilingual health education, to children with cancer and their families. As part of the partnership, Mattel is sponsoring Padres’ annual holiday parties, which provide families who have a child undergoing treatment with the opportunity to enjoy the holidays in a fun-filled and safe environment. Mattel will also make donations to Padres families at local Los Angeles and Miami hospitals.

Disney Consumer Products, Marvel Entertainment Reveal Creativity Studio Stylus and App for iPad

MarvelAppDisney Consumer Products and Marvel Entertainment has launched the Marvel Creativity Studio Stylus and App, created by eKids, exclusively for iPad. The app delivers a creative space for kids to learn to draw, color, and animate their favorite Marvel Super Heroes and villains from Avengers AssembleThe Ultimate Spider-Man, and Hulk and the Agents of S.M.A.S.H., while the stylus adds special and enhanced play value.

App and Stylus features include:

  • Professionally illustrated coloring pages, where you can add your own flare with  drawing tools and an extensive color pallet
  • Use of the stylus to unlock special tools including the “Reveal” tool to color the page like a pro
  • An interactive grid system that includes specialty drawing aids such as side-by-side drawing canvas, trace lines, and unique “Drawing Scope”
  • The abililty to build and animate action scenes with character stickers, sound effects, speech bubbles, and backgrounds
  • Create-your-own custom stickers and add them to animated scenes

In addition to the launch of the Marvel Creativity Studio Stylus and App, the Disney Creativity Studio app has received a content refresh with more drawing tools to use, so kids can now create drawings of other Disney characters including Disney Junior’s Sofia the First, Doc McStuffins, and Jake and the Never Land Pirates, as well as Monsters University and Disney Princess characters.

The Stylus, which includes unlimited access to all content and future updates, is available at mass retailers. A deluxe version with a limited-edition zippered carry case is available exclusively at Apple Retail Stores and from the Apple Online Store. The Marvel Creativity Studio app is free and may be found at www.appstore.com/MarvelCreativityStudio. The Disney Creativity Studio App is also free from the App Store or at www.AppStore.com/DisneyCreativityStudio.

COMMENTARY: Boo! Halloween Toys That Outlast the Season

by Laurie Schacht, Toy Insider Mom

zombieLast year was a pretty tough Halloween on the east coast. Just a few days before the holiday, Hurricane Sandy shut off our lights, devastated our coasts, and in my neck of the woods, pretty much canceled parties and trick-or-treating. So this year I hope to see all our favorite ghosts and goblins make a big comeback.   

Who will you be this year? The Marvel superheroes will be strong sellers. Lets face it: what kid doesn’t want to save the world—and what adult doesn’t want a few hours to be “that hot” at a grown up party dressed up as Iron Man or Wonder Woman!

For little girls, if you haven’t purchased their Doc McStuffins or Sofia the First costumes yet, good luck finding them. I’ve yet to meet a 4-year-old girl that hadn’t loved one or both of these new favorite characters. Boys are loving Jake and his Never Land Pirates, Skylanders, Trash Pack Kids, and Slugterra.

But it’s not just in the costume. There are some great additions to the two hottest video games with Halloween themes this year that I need to share. Skylanders Giants released their special Halloween edition called Eye-Brawl. It’s sports a pumpkin head and a skeleton head at his feet. Disney Infinity will let kids build their own Halloween town in Toy Box mode, with the Pumpkin King throwing pumpkins at other characters, including the newly released Jack Skellington. [Read more...]

Delta Children Introduces Sofia the First Collection

Delta-UP85703SF-sofia-upholstered-chair-rightDelta Children‘s new collections allow kids to fill their bedrooms and playrooms with their favorite characters, including Sofia the First. The new Sofia the First collection features two toddler bed options, a desk chair, and six-bin and nine-bin toy organizers. The collection also features an unholstered chair featuring the princess for reading or relaxing.

Disney Consumer Products Expands Sofia The First Retail Availability

Talking Sofia and Animal Friends, from Mattel

Talking Sofia and Animal Friends, from Mattel

Disney Consumer Products launched the previously online-only Sofia the First products at retailers nationwide this month. The line includes Sofia’s iconic dress and amulet necklace, home décor bedding and bath accessories, apparel, as well as an assortment of dolls, plush, and a castle.

Highlights from the new product line include:

Talking Sofia and Animal Friends by MattelWearing her special amulet from the King and signature princess gown, the talking Sofia doll can recognize and talk with three of her best animal friends: Clover the Rabbit, Robin the Robin, and Mia the Bluebird.

Magical Talking Castle by Mattel: When girls place Sofia or Clover the Rabbit on the castle’s special base, they can hear phrases said in each character’s voice. Other dolls and figures from across the line unlock even more character phrases.

Transforming Dress and Magical Amulet by Jakks Pacific: The Sofia the First Transforming Dress features two dresses in one and comes with a free collectible magic lesson card to use with the interactive talking magical amulet, which features the voice of Sofia and teaches little girls valuable princess lessons about kindness, sharing, and manners. The talking magical amulet comes with 12 collectible cards.

[Read more...]

Disney Junior Live On Tour! Pirate and Princess Adventure Tours Nationally Through 2013

FELD ENTERTAINMENT, INC. JAKE AND SOFIAFeld Entertainment, Inc., producers of Disney On Ice and Disney Live!, is taking cable TV series for preschoolers to the stage in Disney Junior Live On Tour! Pirate and Princess Adventure. Featuring characters from the TV hits Sofia the First and Jake and the Never Land Pirates, the new production launches a 90-city national tour in July, followed by its world premiere in Hollywood, Cal., on September 27. Tickets for all 2013 engagements go on sale May 28.

In this original storyline, Mickey and Minnie lead the audience on an adventure that will have families rooting for their favorite pirate Jake and Disney’s first little girl princess Sofia. Disney Junior Live On Tour! Pirate and Princess Adventure begins with a special interactive pre-show featuring the 6-year-old doctor to toys and stuffed animals, Doc McStuffins. Children and their parents will sing “The Check-Up Song” along with Doc as she provides tender love and care. [Read more...]