ASTRA’s Neighborhood Toy Store Day Supports Increased Sales for Retailers

ASTRAlogoAccording to the American Specialty Toy Retailing Association (ASTRA), nearly two-thirds of ASTRA stores participating in Neighborhood Toy Store Day on Saturday, November 8, reported an increase in their year-over-year same store sales. An estimated 25 percent posted growth of 20 percent or more.

ASTRA retailers reached out to several hundred media outlets around the country and across multiple platforms, including print, radio, broadcast, Facebook, Twitter, and blogs. Of the ASTRA retailers who reached out to the media in their markets, 82 percent reported that they were successful in using the event to secure local media and blogger coverage.

ASTRA supports participation of its retailer members in Neighborhood Toy Store Day by offering free planning guides, templates for media outreach, Best Toys for Kids award program flyers, and more.

ASTRA Launches New Website:

The American Specialty Toy Retailing Association (ASTRA) has launched a website that features articles, a toy store locator, play news and resources, a calendar of events, and a toy buying guide for parents. features the most up-to-date information on all kinds of toys and where to find the merchandise in the market. Local toy stores and experts in the toy industry can post articles on a wide range of topics, and the how-to section features craft tutorials, game ideas, and other projects. Parents have access to a store locator to find neighborhood toy stores by city, state, or zip code. ASTRA will post consumer news on the website that includes lists such as the annual Best Toys for Kids winners. Visitors can sign up for the weekly e-newsletter for more up-to-date information. Upcoming events at toy stores are posted in the Event Calendar section of the website and the toy buying guide provides parents with tips on how to find age-appropriate toys. The website also includes a section for toys for children with disabilities.