China Toy Fair


Moose Toys Introduces The Ugglys

The UgglysAustralian toy company Moose Toys has launched The Ugglys, a new line of farting, burping, and trouble-making electronic pets. Each interactive Ugglys pet makes more than 30 rude and hilarious sounds that kids can warp using the tuning feature on the pet’s collar. Available exclusively at Toys “R” Us, each Ugglys is available in three Pug styles and is suitable for kids ages 5 and up.

Additionally, Moose Toys will be expanding its Trash Pack, a disgustingly fun line of garbage-inspired collectibles, Micro Chargers, and Blingles lines. Moose’s other new brands include the Zelfs—a line of quirky, collectible dolls—and Glitzi Globes, a do-it-yourself snow globe range.

COMMENTARY: Dolls: Inspiring Kids Through Play

For years, Mattel‘s Barbie has been held under very close scrutiny for her appearance. She is often criticized for her unrealistic body type and the kind of message that sends to girls. But, of course, Barbie’s good qualities should not be overlooked. She is a smart woman with quite an impressive resume. Another quality Barbie is famous for is her vast array of careers. Barbie can be anything that she wants to be—and so can the kids that play with her. I use Barbie as an example because she is probably the most popular and widely known doll on the market, but there are many other dolls out there that have positive messages for young girls attached to them—and they come in many different shapes and sizes.

zelfsMoose Toys has introduced the Zelfs, collectible dolls that live in a “fab-itat” in the secret garden of Zardenia. This dolls, a little reminiscent of Troll dolls, feature colorful, spiketacular hair that can be style in all sorts of different ways. Each Zelf has its own unique persona and a Zelf power that is represented by a Zelf mark. The Zelf currently on my desk, Angelala, has the Zelf power of kindness. Each Zelf also comes with matching charms and hair accessories (Angelala’s got a pretty fabulous harp). The new line includes small, medium, and large Zelfs, and the Venus Fly Trap Spin Salon Playset that twirls and swirls each Zelf’s hair with the push of a button. [Read more...]