Moose Toys took aggressive action on July 27 to protect its popular Shopkins brand. Together with local police, the company’s agents raided two Chinese manufacturers located in Yiwu, China, resulting in more than 150,000 counterfeit Shopkins toys being seized by local police.
Cloud b has expanded a worldwide campaign to protect its products, including Twilight Turtle and Twilight Ladybug toys and books, from the numerous sellers of counterfeits and infringements. Responding to consumer notifications and complaints about the counterfeits, Cloud b has filed formal reports with European and U.S. Consumer Protection Agencies.
So far, the company has concluded numerous settlements with and won lawsuits against the sellers of the infringing products in Europe, the U.S., Canada, Australia, New Zealand, and other countries. In addition, Cloud b has worked with customs offices worldwide and has had shipments of counterfeits confiscated and destroyed.
Denmark retail chain, Dansk Supermarked, was required to destroy its inventory of infringed Twilight Turtle toys and to never again sell any unauthorized copies of Cloud b products after it was discovered by Cloud b to be selling counterfeits.
Emerging issues related to the global problem of counterfeit toys will be the focus of a webinar hosted by the Toy Industry Association. The webinar will be held on August 21 from 2:00 p.m. to 3:00 p.m. and is open to all toy industry stakeholders. The webinar will provide participants with a deeper understanding of the complex anti-counterfeiting laws, the role of the government in combating counterfeiting, and suggested measures and tools to protect individual brands.
The webinar will also contain information regarding the legal framework, providing a brief overview of U.S. anti-counterfeiting laws. Information regarding border measures will also be included, along with information on the latest issues surrounding counterfeiting, such as the rise of illicit rogue websites and ways companies can prevent this from happening.
This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.