CTA Reports Increase in Toy Sales, Brand Awareness

June 20, 2011 By

China Toy Association (CTA) has released its “2010-2011 China Toy Consumption Report/ 10-2011 China Department Stores’ Toy Sales Report.” The survey included responses from more than 5,000 consumers and 700 department stores about infant, educational, plush, electronic games, plastic electronic, dolls, models, cartoon-licensed, and ride-on toy brands.

The report revealed that toys priced at $15-$30 (USD) have become more popular, with sales increasing 4 percent last year compared to 2009.

In terms of retail destinations, last year more consumers (3 percent increase) purchased toys at chain stores, online stores, or other channels compared to 2009. Additionally, 80 percent of department store sales grew in 2010, and the average sales per square meter totaled $2,200.

Brand awareness also increased. More than 80 percent of consumers could remember the brand names of the toys they purchased, an increase of more than 4 percent compared to 2009.

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Easter Toy Sales Increase 5 Percent in UK

June 4, 2010 By

According to The NPD Group, traditional toy sales in the UK during the two weeks of Good Friday and Easter 2010 increased 5 percent in revenue. This year, toy sales during Good Friday week rose by 30 percent versus the prior week, which NPD says is not an unusual trend for the UK.

Based on NPD’s toy market research, grocers’ market share for the two-week Easter peak increased from 28 percent in 2009 to 37 percent this year. The NPD Group’s Retail Tracking Service reports that grocers raised their average price by 11 percent during Good Friday week (versus the prior week).

Properties such as Stars Wars, Ben 10, and Toy Story saw an increase in sales by more than 50 percent, compared to the prior week.

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Report: UK First Quarter Toy Sales Rise 11 Percent

May 14, 2010 By

According to The NPD Group, traditional toy sales in the UK were up 11 percent in the first quarter of 2010 (January to March), totaling £241.5 million compared to the £218.3 million generated during the same time period in 2009.

While an increase in price points can be attributed to the growth, The NPD Group reported that UK consumers were also buying more traditional toys in the first quarter of this year than they were last year.

January, February, and March all experienced positive revenue growth, with respective increases of 3 percent, 14 percent and 13 percent. Unit sales decreased 5 percent in January, but increased 3 percent and 7 percent, respectively, in February and March. For the whole period, unit sales increased 2 percent to 42.8 million units.

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