LIMA to Hold CPSIA Update Webinar on February 2

January 31, 2011 By

The International Licensing Industry Merchandisers’ Association (LIMA) will host a webinar, “Product Safety: CPSIA and Regulatory Update,” on Wednesday, February 2 from noon to 1:30 p.m. EST. Susan DeRagon, associate director of the Toy and Premium Division at Specialized Technology Resources, Inc. (STR), will host the webinar, which will discuss some of the latest developments in product and safety issues and their impact on manufacturers and licensors, including an update on regulation of BPA.

The webinar, like all LIMA webinars, is free to LIMA members and $99 for non-members. To sign up, visit www.licensing.org.

STR is a CPSC-accredited laboratory and assists manufacturers with new testing and certification requirements under the CPSIA of 2008.

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LIMA to Host Webinar on Tween and Teen Marketing

June 28, 2010 By

On July 14, the International Licensing Industry Merchandisers’ Association (LIMA) will host a new webinar about Millennials, “Marketing to Teens & Tweens: Insights, Strategy, and Tactics.” The webinar will be hosted by Bill Carter (above), co-founder and partner of the marketing agency Fuse Youth Marketing.

The webinar, to be held 12 p.m. to 1:30 p.m. EDT, will aim to help licensors and licensees learn strategies and tactics for capturing tweens and teen’s attention, as well as building their trust and loyalty.

The webinar is free to current LIMA members, and $99 for non-members. Registration will be accepted until 5 p.m. EDT on July 13. To register, click here.

Photo credit: www.fusemarketing.com

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TIA Releases Webinar on Kids Leisure Time

October 26, 2009 By

The Toy Industry Association (TIA) has released a 25-minute webinar highlighting trends from the TIA-commissioned Kids Leisure Time III study, which explains how American kids ages 2-12 spend their leisure time. The NPD Group’s Anita Frazier, an industry analyst for toys and video games, leads the pre-recorded webinar, explaining the construct of the study and identifying activities that keep kids engaged and for how long. The webinar also highlights the top properties, movie, and albums for four groups of kids segmented by age and gender.

To access the webinar, click here. To view the latest Kids Leisure Time study, click here.

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