The Toy Industry Association (TIA) will be hosting a webinar on advertising spending trends in the toys and games category entitled, “Ad Spending: What Companies Should Know about Competition in the Toy Marketplace.” It will be held tomorrow from 2 p.m. to 3 p.m. ET.
The Toy Industry Association (TIA)’s Shifting Channels: Strategies for Growth in the Toy Industry webinar is scheduled to take place on August 6 from 2 to 3 p.m. ET. It will highlight key findings from a Vanderbilt University study on distribution channel trends in the toy industry as well as potential pathways to success.
The Toy Industry Association (TIA) will host a webinar, From PDA to Pandora: A Decade of Technology Disruption and How it Affects the Family, on December 10. The one-hour webinar will provide an overview of trends in consumer electronics ownership among families—and how technology is expected to impact future play trends.
Russ Crupnick, consultant at The NPD Group and managing partner of MusicWatch Inc., will present the webinar, which will be moderated by Anne McConnell, TIA director of market research and data strategy. Crupnick will highlight key trends from NPD’s Kids & CE reports from the last 10 years, as well as provide a recap of his presentation at PlayCon last spring, which addressed the impact of technology in the toy market.
Webinar participants will learn key trends in consumer electronics ownership and usage; what influences families to purchase tech devices for children, how the products are used, and how adoption varies by age and gender; how technology fragments toy and play customers and impacts different segments of the customer base; and how technology changes shopping and discovery habits—and how marketers need to adapt.
The webinar is free for TIA members and $49 for non-members. Registration is required. Questions from participants may be submitted in advance to TIA’s Jackie Retzer at firstname.lastname@example.org, and answers will be folded into the presentation when possible. The session will be recorded and available post-event for those who are unable to participate live.
XOS will sponsor a free webinar on November 11 to address how the promotional products industry is impacted by current and upcoming compliance testing requirements under the Consumer Product Safety Improvement Act.
The hour-long presentation will provide an updated overview of new and proposed Consumer Product Safety Commission (CPSC) regulations and requirements pertaining to the testing and certification of children’s and other products. It will also offer an overview of recent state regulatory developments and concrete information about the areas of highest regulatory risk for makers and sellers of all consumer products.
Specific topics will include strategies to avoid administrative costs and compliance risks; the latest intelligence regarding new CPSC commissioners and agency penalty policies, port enforcement, and field investigation activities; information on CPSC’s approval of HDXRF for lead testing in children’s products as well as lead certification testing of surface coatings; and more.
Quin Dodd, product safety law attorney and former Chief of Staff for the CPSC, will be a featured speaker. His talk will be followed by a brief description of HDXRF technology presented by XOS Director of Sales, Satbir Nayar. Registration is required for this free event.
Toy companies exhibiting at the North American International Toy Fair can participate in the Toy Industry Association (TIA)’s annual Toy Fair PR boot camp webinar, scheduled for December 11 from 2 to 3 p.m. ET.
The free webinar, entitled Tips for Developing Your TF’15 PR and Promotion Strategies, will review tools and techniques for attracting the attention of retail buyers and media outlets, such as The Wall Street Journal, The LA Times, Forbes, as well as trade magazines and bloggers that attend Toy Fair.
Webinar participants will learn how to develop a well-rounded media list; leverage social media to attract media attention; strategically present product, brands, and trend information to different media audiences; and more. The session will be presented by Adrienne Appell, TIA’s senior manager of public relations; Kimberly Carcone, TIA’s senior director of trade shows and event marketing; and Gina Espinosa from Virtual Press Office.
Registration for the webinar is now open and is free for all Toy Fair exhibitors. Questions may be submitted in advance to TIA’s Jackie Retzer at email@example.com.
The Toy Industry Association (TIA) will host a webinar on June 26 to provide toy industry stakeholders with a behind-the-scenes view of U.S. Customs and Border Protection enforcement and trade facilitation. It will also provide insight into how to streamline the importation of products during the upcoming peak shipping season.
The webinar, Beyond the Ports: Customs and Border Protection Enforcement, will take place from 3 to 4pm. Registration is now open and free for TIA members. More information is available at the TIA website’s Education page.
XOS Sponsors Free Webinar to Maximize CPSIA Compliance While Minimizing Costs Under New Testing Requirements
XOS will sponsor free webinar on September 26 at 2 p.m. EST. The webinar’s featured speaker is attorney Quin Dodd, noted CPSIA expert and former Chief of Staff at the U.S. Consumer Product Safety Commission (CPSC). Dodd will provide an overview of new and proposed CPSC regulations and requirements pertaining to the testing and certification of toys and other consumer products. He will also provide concrete suggestions for maximizing compliance while minimizing testing, administrative costs, and compliance risks. Following Dodd’s presentation, Satbir Nayar of XOS, will provide a brief overview of High Definition XRF (HDXRF) technology, with regard to reducing the cost and increasing the effectiveness of heavy metals testing programs.
Combined, the presentations will cover and overview of the current and complex CPSC Testing and Certification Rules, including the 1107, 1109, 1110, and 1112; the proposed new 1110 Certification Rule that may significantly change the who, how, and what of CPSC certificates; strategies to avoid administrative costs and compliance risks with the existing and proposed rules; strategies to minimize the cost and burden of both third-party and in-house (“production”) testing, especially for the CPSC heavy metals limits; and the latest intel regarding the new CSPC commissioners and agency penalty policies, port enforcement, and field investigation activities and tips to avoid problems with any of these. The session will then open up to questions for either of the speakers.
To register for the webinar, click here.
The International Licensing Industry Merchandisers’ Association (LIMA) will host a webinar, “Product Safety: CPSIA and Regulatory Update,” on Wednesday, February 2 from noon to 1:30 p.m. EST. Susan DeRagon, associate director of the Toy and Premium Division at Specialized Technology Resources, Inc. (STR), will host the webinar, which will discuss some of the latest developments in product and safety issues and their impact on manufacturers and licensors, including an update on regulation of BPA.
The webinar, like all LIMA webinars, is free to LIMA members and $99 for non-members. To sign up, visit www.licensing.org.
STR is a CPSC-accredited laboratory and assists manufacturers with new testing and certification requirements under the CPSIA of 2008.
On July 14, the International Licensing Industry Merchandisers’ Association (LIMA) will host a new webinar about Millennials, “Marketing to Teens & Tweens: Insights, Strategy, and Tactics.” The webinar will be hosted by Bill Carter (above), co-founder and partner of the marketing agency Fuse Youth Marketing.
The webinar, to be held 12 p.m. to 1:30 p.m. EDT, will aim to help licensors and licensees learn strategies and tactics for capturing tweens and teen’s attention, as well as building their trust and loyalty.
The webinar is free to current LIMA members, and $99 for non-members. Registration will be accepted until 5 p.m. EDT on July 13. To register, click here.
Photo credit: www.fusemarketing.com
The Toy Industry Association (TIA) has released a 25-minute webinar highlighting trends from the TIA-commissioned Kids Leisure Time III study, which explains how American kids ages 2-12 spend their leisure time. The NPD Group’s Anita Frazier, an industry analyst for toys and video games, leads the pre-recorded webinar, explaining the construct of the study and identifying activities that keep kids engaged and for how long. The webinar also highlights the top properties, movie, and albums for four groups of kids segmented by age and gender.