Representatives from toy, media, retail companies, and more, came together yesterday for a day-long conference sponsored by the White House Council on Women and Girls, The Department of Education, and the Media, Diversity, & Social Change Initiative at the University of Southern California. As part of the conference, companies and organizations committed to taking new action to break down gender stereotypes in toys and media to help children explore, learn, and dream without limits. Companies invited to participate included littleBits, Dream Big Toy Co., Disney, Mattel, and DC Comics. [Read more...]
On Friday, Lego Systems Inc. joined the White House in celebration of the Week of Making, scheduled for June 12 to 18, with a series of activities that amplifies the importance of play, prototyping, and making in the coming year. Lego Systems initiated hands-on, minds-on making activities at the National Maker Faire in Washington on June 12 to 13, and will again in September at World Maker Faire and the Innovation Festival hosted by the Smithsonian and the United States Patent and Trademark Office (USPTO).
Wonder Workshop has raised an additional $6.9 million from new investor WI Harper Group, as well as existing investors Madrona Venture Group, CRV, Maven Ventures, Bright Success Capital, and angels. Wonder Workshop will use the funding to continue to expand into new markets, and to develop manufacturing and strategic business channels. The funding brings the company’s total funding to $15.9 million.
Since its launch late last year, the company’s signature toys, Dash & Dot, have appeared at the White House for the National Hour of Code, been broadly adopted in classrooms around the country, and have provided more than 75,000 hours of fun and entertainment to kids around the world.
Nintendo of America will join with the National Park Foundation, the official charity of America’s national parks, to bring fun, active-play video games to the White House Easter Egg Roll. Nintendo will be at the event with Wii Fit U and Wii Sports Club, two Wii U games that ask players to get active.
Mario and Luigi costumed characters will also be on site to greet guests, take photos with fans, and cheer on families as they play. The White House Easter Egg Roll, which takes place in President’s Park on the South Lawn of the White House, supports the First Lady’s Let’s Move! initiative to help kids grow up healthy.
President Obama and White House Staff converged at The Rodon Group’s facility last Friday to show support for American manufacturing companies, the jobs they create, and the working middle class. The President’s backdrop was colorfully filled with K’NEX building toys, including an American flag made of 49,000 K’NEX pieces. [Read more...]