China Toy Fair


Women in Toys (WIT) Kicks Off New Initiatives in Dallas on October 6

WITWinningMovesWomen in Toys (WIT) has launched its new Empowerment Program with three exciting initiatives that provide members with opportunities for professional support, career development, and a roadmap to success.

The Winning Moves Empowerment Workshop gives entrepreneurs, inventors, and manufacturers the opportunity to pitch products to retail giant Wal-Mart as well as top toy and game companies including Hasbro, Spin Master, and Winning Moves Games. The event takes place on October 6 at Dallas Market Center at 1:00 pm, the day before the Toy Industry Association‘s Fall Toy Preview begins. It also features panel discussions, one-on-one speed mentoring, and networking opportunities such as a cocktail party open to women, men, members, and non-members.

One-on-One Mentoring pairs industry expert mentors with up-and-coming WIT members as well as those looking to change their career path. Volunteer mentors include manufacturers, retailers, marketing/PR agencies, and licensors. Members interested in becoming a mentor or mentee can sign up at www.womenintoys.com or contact Nancy Zwiers at nancy@funosophy.com

Learn-the-Ropes Webinars are hosted by industry experts and will provide information, insights, education, and support on a wide variety of topics. These are designed to help members with their career goals and professional development. Webinars will begin in December on Wednesdays from 12:00 p.m. to 1:00 p.m.

Anyone looking for more information can visit www.womenintoys.com or contact Deb de Sherbinin at deb@kidsmartusa.com.

COMMENTARY: Kids Getting Older Younger—Or Younger Older?

Everyone always talks about how kids are getting older younger. Kids as young as 8 years old are swapping their Barbie dolls and Transformers for iPods and tablets—but this isn’t the case for everyone. There are big kids everywhere, and toys have a funny little habit of bringing an adult’s inner-child giggling wildly to the surface.

Nostalgia is a huge trend in toys today—classic properties such as The Smurfs, Teenage Mutant Ninja Turtles, and Pac-Man have resurfaced and are engaging a whole new generation. Traditional toys, such as Hasbro’s Easy Bake Oven, Kahootz’s Spirograph, and POOF-Slinky’s Slinky, all still appeal to young kids the same way they did decades ago. However, adults and older kids will find just as much fun in new products primarily targeted toward youngsters, too.

RainbowLoom.Butterfly Blossom braceletThis weekend, I was loomed. A family friend’s daughter, Karli, had her wrist covered in the colorful rubber bracelets that are a product of Rainbow Loom, from Choon’s Designs. A huge craze among kids, I was enamored by the bracelets and begged her to teach me how to make one. She did, and of course, hers came out better. I’ve been staring at it on my wrist every day since she made it for me, and I was extremely tempted to purchase my own loom when I went into a Michael’s craft store and saw the enormous display (but I thought to myself: “You’re 23 years old, Marissa! Taking home product samples is one thing, but you cannot justify BUYING a toy!”).

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COMMENTARY: Fun in a Flash: Quick Games for Families

Flash_Pack_3DOn rainy days, classic favorites such as Scrabble and Monopoly are perfect to entertain kids. But some busy families might not have hours to devote to board games. There are great new games on the market that take only a few minutes to play, but will keep kids entertained when they are in the mood for a game or two.

In Flash!, from Blue Orange Games, players race to complete eight challenges of dice combinations as they try to rack up the most points. Combinations include six of a kind, a straight, all odd numbers, all even numbers, and two sets of three. The first player to complete the challenge picks up the chip worth the most points. Players continue rolling until all players earn a chip. Straight-forward and easy to learn, game play only takes about 10 minutes. There are enough sets of brightly-colored dice for up to six players ages 7 and up. [Read more...]

Rubik’s Void Puzzle Wins Two Awards

Winning Moves Games’ Rubik’sVoid Puzzle has won two awards: the ASTRA Award for Best Toys For Kids in the Brain Teasers category and the Toy Insider Award for the Spring & Summer Hot Toys List.

The new Rubik’s Void may be puzzling because there’s a hole in the middle of it.  Consumers can put their fingers right through the center of the Void. The object is to solve each side, but that’s where the similarities to the traditional Rubik’s Cube end. The Void has different colors, rounded edges, and requires a different solution. This is a hole new challenge.