After the show’s biggest year in 20 years, ToyFest will take place at The Expo at World Market Center in Las Vegas from March 3-5. 

The three-day show is packed with events. On Sunday, buyers can attend Morning Masterpieces, which features arts and crafts opportunities from vendors including Abacus Brands, Aqua Blocks, Bright Stripes, Crestar, DJECO, Eye Connect Crafts, Henry’s Toy Box, MW Wholesale, OOLY, Outset Media, Sky Castle Toys, TPG Creation, and U.S. Toy.

On Sunday night, the ToyFest Gala will take place at Resorts World’s Lily Ballroom. Restricted to the first 550 people registered, the event will celebrate award winners, including The Dinosaur Farm in South Pasadena, California, which will be awarded Retailer of the Year and Hall of Fame recipients Jan and Ken Hatch, retired from The Erin Griffin Group; Tad Kato from Wildthings; Sandy Lepire and Andrea Peterson from Sunshine Sales; and Bruce Reynolds from Toyology.

ToyFest will host a raffle each day, giving away $800 in cash along with products donated by vendors. Buyers will receive one raffle ticket for every order they place, giving them a chance to win each day. Buyers must be present to win. 

ToyFest also features educational seminars, including “Toy Talk” with “The Toy Man,” Rick Derr, who will discuss sales, trends, and the future of indie toy stores. “Tools Are Toys, Mom” will feature Colleen Clifford Hendon and discuss increasing customer engagement and sales through product knowledge.

ToyFest Game Night will be held Monday night and features 18 vendors, including Arcane Wonders, Bene World Toys, Blue Orange Games, Continuum Games, Czech Games Edition, Epoch Everlasting Play, Fun In Motion Toys, Funwares, Goliath, Hootenanny Games, Kids Table BG, Mukikim, Outset Media, Pallino, R&R Games, SD Toyz, Smart Toys and Games, and The Good Game Co.

On the last day of the show from 8:30-9:30 a.m., Show Manager Carrie Scanlan will host Best of ToyFest, where buyers will vote for products in nine categories before the winners are announced at the end of the show.

There are 22 sponsors for ToyFest 2024, including Arcane Wonders, Douglas, Fat Brain Toy Co., Four Season General Merchandise, Fun In Motion Toys, Gamewright, Goliath, Hansen, Las Vegas Market And More, Little Medical School, Magna-Tiles, Melissa & Doug, MW Wholesale, PlayVisions, Schleich, Sugar B Sales, The Good Toy Group, Toysmith, ttpm (Toys, tots, pets, and more), U.S. Toy, Wild Republic, and Winning Moves Games.

Attendee registration is currently open for buyers, buyer guests, media, and R&D. All other vendors, sales representatives, or manufacturers will purchase a ToyFest All Access Pass through the exhibitor registration portal on toyfestus.com.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.

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