The Toy Book’s 2023 Licensing & Entertainment Issue hit the streets this summer with a host of new product previews that retailers and other members of the trade should have on their radar.

Our Automotive-inspired Showcase put the spotlight on 15 new licensed products inspired by car culture, motorsports, and high-speed fun for kids, families, and collectors.

Check out a digital version of this curated showcase below and click here to read the full issue.


LEGO TECHNIC PEUGEOT 9X8 24H LE MANS HYBRID HYPERCAR

This 1,775-piece construction set celebrates 100 years of racing at Le Mans. Race fans can build a 1:10-scale replica of the Peugeot vehicle with glow-in-the-dark accents, a hybrid V6 piston engine, opening doors, and a working suspension.

Product Facts

  • MSRP:
  • $199.99
  • Age:
  • 18+

MONSTER JAM MYSTERY MUDDERS

Dunk the 1:64-scale Monster Jam trucks in water to remove the mud and reveal the mystery graphics of fan-favorite Monster Jam trucks. With official BKT tires and authentic chassis, these monster trucks embody the style and swagger of their real-life counterparts.

Product Facts

  • MSRP:
  • $5.99 EACH
  • Age:
  • 3+

THE FAST & THE FURIOUS DELUXE ARCADE GAME

Families can experience the excitement of street racing at home with this officially licensed arcade cabinet. It includes two games, The Fast & The Furious and The Fast & The Furious: Tokyo Drift, and features a racing steering wheel with rumble effects, a four-speed gear shifter, a lighted marquee, and a faux coin door. Players…

Product Facts

  • MSRP:
  • $599.00
  • Age:
  • 8+

POWER WHEELS JEEP WRANGLER 4XE

Styled to look just like a real Jeep Wrangler 4xe hybrid, this tough-looking vehicle will take kids on driving adventures that include realistic driving sound effects and a cool working light bar. This battery-powered toy drives in two speeds (forward and reverse) for flexible play on both hard surfaces and grass.

Product Facts

  • MSRP:
  • $349.99
  • Age:
  • 3+

BIGFOOT 4X4 ENGINE PLAY SET

Little gearheads can pretend to work on BIGFOOT, the original monster truck, with this 61-piece mechanic’s playset. It features working LED headlights, realistic sounds, and a clickable remote starter key fob. Kids can use the included four-way tool with a screwdriver and a socket wrench to take apart the engine and then rebuild it. It…

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 3+

ADVENTURE FORCE NASCAR 1:24 SCALE R/C RACE SET

Kids can bring the action of NASCAR home with this set of R/C racers. With 2.4 GHz technology, up to six cars can run at once. A press of the Turbo Boost button will give each car a shot of extra speed to power to the finish line. The set includes two cars and two…

Product Facts

  • MSRP:
  • $22.88
  • Age:
  • 3+

MATCHBOX 70TH ANNIVERSARY SERIES FEATURING MOVING PARTS

Kids can collect five limited-edition vehicles with moving parts that Mattel chose to represent the best of the Matchbox brand over the past 70 years. The collector-friendly packaging features the iconic Matchbox orange color scheme and is decorated with 70th-anniversary livery graphics.

Product Facts

  • MSRP:
  • $2.99
  • Age:
  • 3+

DIGITAL 132 PEAK PERFORMANCE SLOT RACING SET

This Digital 132 Slot Car Racing Set comes with everything that kids need to start racing. It has speed controllers and two cars: the Chevrolet Corvette C8.R No. 3 and the Porsche 935 GT2 No. 11. With more than 27 feet of track included, kids can assemble the race course in several different layouts. Kids…

Product Facts

  • MSRP:
  • $419.00
  • Age:
  • 8+

POP! NASCAR COLLECTION

Kids and collectors can bring famous drivers home with a trio of new Pop! NASCAR figures. The range includes 4-inch figures of Bill Elliott holding a “World’s Fastest Race Car” sign and Jeff Gordon holding a mini stock car. The Super Deluxe Pop! Ride Dale Earnhardt with Car is approximately 4.95-inches tall.

Product Facts

  • MSRP:
  • $12-35
  • Age:
  • 6+

HOONIGAN R/C VEHICLES

Flybar teamed up with Hoonigan, a brand focused on aggressive driving and the wild side of car culture to make 1:8-, 1:16-, and 1:32-scale R/C vehicles. The 1:32-scale Hoonitron (pictured) is a modified version of the Audi e-tron and is inspired by a video that racked up more than 8.2 million views in just six…

Product Facts

  • MSRP:
  • $19.99-99.99
  • Age:
  • 6+

Buy Now


1:64 VINTAGE AD CARS SERIES 9

This assortment of die-cast vehicles pays homage to the vintage magazine ads that were designed to attract new car buyers to their local dealerships. There are six vehicles to collect in series nine, including the 1949 Mercury Eight Convertible, 1967 Shelby GT500, 1987 Ford F-150 truck (pictured), and more, each sold separately.

Product Facts

  • MSRP:
  • $6.99
  • Age:
  • 14+

FAST & FURIOUS SCALE MODEL CAR COLLECTION

This subscription-based series includes 1:43-scale model cars paired with magazines that provide insight into each vehicle and the film in which it appears. Created under license from Universal Products & Experiences, this new collection comes on the heels of the latest film in the Fast & Furious franchise, Fast X.

Product Facts

  • MSRP:
  • $16.99-19.99
  • Age:
  • 8+

PINK SLIPS

The Pink Slips die-cast collection includes an array of highly detailed vehicles in a range of sizes and finishes, including candy, iridescent, and gradients. Designed to represent automotive art, the vehicles include special features such as opening doors, hoods, and trunks. Vehicles in the collection are officially licensed by top automakers, including Dodge, Land Rover,…

Product Facts

  • MSRP:
  • $4.99-19.99
  • Age:
  • 8+

MONSTER TREADS ALL TERRAIN TRACTOR

This officially licensed John Deere tractor features monster- truck styling, ginormous tires, and a “living hinge” that kids can use to steer using the front of its cab.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

Buy Now


JOHNNY LIGHTNING POP CULTURE COLLECTION 2023 RELEASE 3

This assortment of six, 1:64-scale licensed vehicles is inspired by vehicles from motorsports, TV and film, car culture, and automotive brands.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 6+

Buy Now

Have an officially licensed, automotive-inspired toy or game that the industry should know about? The Toy Book is always looking to feature excellent die-cast vehicles, R/C vehicles, games, and other products in our curated showcases in print and online. Drop me a line to let me know about your newest products!

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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