The Toy Book’s 2023 Toy Fair Issue is stocked with new product previews that retailers and other members of the industry should have on their radar.

Our Dolls Showcase highlights 26 new products for the doll aisle that you should definitely consider lining your shelves with this holiday season.

Check out a digital version of this curated showcase below and click here to read the full issue.


RAINBOW HIGH NEW FRIENDS

This collection of Rainbow High dolls features different skin tones and eye shapes, along with other unique features such as different body molds, freckles, albinism, vitiligo, and more.

Product Facts

  • MSRP:
  • $26.99
  • Age:
  • 4+

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RAINBOW HIGH DREAM & DESIGN FASHION STUDIO PLAYSET

Kids can design fashions for their Rainbow High dolls in this set, which features a sewing machine, an iron, a fashion work table and chair, a sketchbook with water-reveal images, a functional mannequin, fabric, and a Skyler Madison doll.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 4+

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BRATZ X KYLIE FASHION DOLLS

Kylie Jenner gets her own Bratz dolls in three styles. Two of the dolls feature Night and Day looks and the third, available exclusively on Amazon, is a 24-inch doll with a floor-length gown and purple train.

Product Facts

  • MSRP:
  • $29.99-$99.99
  • Age:
  • 6+

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STYLE BAE

Each doll and fashion set comes with seven reusable cling sticker outfits for kids to mix and match to create more than 850 looks. The 10-inch dolls feature unique styles, including Y2K Gurl, K-Pop Princess, Pop Punk Star, and Streetwear Queen.

Product Facts

  • MSRP:
  • $19.99 EACH
  • Age:
  • 4+

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CRY BABIES NEWBORN

This newborn doll cries real tears and will calm down when kids give it a pacifier. Available in two styles, each comes with a bracelet that kids can wear so that the doll will recognize and interact with them.

Product Facts

  • MSRP:
  • $34.99
  • Age:
  • 18 MOS+

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CRY BABIES CRAWLING

This interactive doll can crawl across the floor, make up to 35 realistic baby sounds, move its arms and legs, cry real tears, and calm down when kids give it a pacifier. It is available in two different styles.

Product Facts

  • MSRP:
  • $26.99
  • Age:
  • 18 MOS+

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RAINBOW BRITE 3-INCH FIGURES

This collection features several characters from the Rainbow Brite universe, with limited-edition figures such as the metallic Rainbow Brite and the glow-in-the-dark Twink to bolster any true or new Rainbow Brite fan's collection.

Product Facts

  • MSRP:
  • $4.99
  • Age:
  • 4+

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MY LITTLE PONY STYLE OF THE DAY PONIES

Kids can customize the My Little Pony: Make Your Mark-inspired pony's mane and tail with a hair extension and clips, accessorize festival outfits, and use cold water to reveal a water-activated face paint.

Product Facts

  • MSRP:
  • $19.99 EACH
  • Age:
  • 5+

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YUMIAMI COLLECTION

Kids can learn about sharing feelings and different cultures with the YumiAmi line of dolls. The collection features Kiarra, Melody, Rosa, Willow, and Mei, all of which inspire kids’ imaginations and emphasize the magical power of friendship. Each doll comes with a storybook.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

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COCOMELON DANCING JJ

Kids can press the buttons on JJ's foot to activate three interactive play modes: Learn to Dance, Fast & Slow, and Freeze Dance. JJ's pajamas light up as he dances, sings, and says CoComelon-inspired phrases.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 2+

Buy Now

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CHERYL WHITE RIDER, HORSE & BOOK SET

Inspired by Cheryl White, the first Black woman to hold a jockey’s license to race in the U.S., this set features an articulated Cheryl jockey figure; a removable saddle and bridle; a horse, Jetolara; and a middle-grade book.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 8+

Buy Now

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FABULOUS FAMILY MANSION LUXURY DOLLHOUSE

Kids can take their play to LA with this West Coast-inspired dollhouse! The house features six rooms and a pool and is complete with a doorbell, light-up features, and three music modes!

Product Facts

  • MSRP:
  • $149.99
  • Age:
  • 3+

Buy Now

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THE FRESH BEATS COLLECTION

Standing 10 inches tall, Fresh Beats dolls have custom-blended skin tones, rooted hair, and authentic hairstyles. The dolls have diverse personalities, stage-ready fashions, and unique styles.

Product Facts

  • MSRP:
  • $17.99
  • Age:
  • 4+

Buy Now

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THE FRESH SQUAD PLATINUM COLLECTION

This collection features 12-inch male fashion dolls, each representing African American, Afro-Latino, and Hispanic cultures. These dolls have different fashion styles, natural hair textures, and realistic body shapes.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 6+

Buy Now

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POSITIVELY PERFECT TODDLERS — ONESIES

This collection of 14-inch-tall multicultural dolls with colorful onesies reflects diverse beauty. The dolls have a variety of soft, washable hair textures that kids can brush and style.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 3+

Buy Now

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COROLLE GIRLS PAJAMA PARTY SETS

Each set includes the doll dressed in onesie pajamas, a sleeping bag, a teddy bear, a hairbrush, and other accessories. Available in four styles: Valentine, Melody, Luna, and Zoe.

Product Facts

  • MSRP:
  • $33.95
  • Age:
  • 4+

Buy Now

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COLLEGE GIRLS

These 18-inch dolls come with outfits and accessories, as well as individual stories that encourage kids to explore and learn more about life’s possibilities. Kids can choose from Annie the photography enthusiast, Natalie the drama student, Sally the pre-med student, Jeanne the aspiring fashion designer, or Gloria the law student.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 3+

Buy Now

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NATIVE AMERICAN DOLLS

This collection of 15-inch dolls comes in male and female versions. Each doll has long braided hair and comes with an outfit. Miniland’s dolls feature detailed sculpts to represent diverse features to help teach kids social and cultural awareness.

Product Facts

  • MSRP:
  • $54.98
  • Age:
  • 3+

Buy Now

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

DISNEY ILY 4EVER FASHION DOLLS

Each of these fashion dolls comes with Disney character-inspired outfits, accessories, and shoes. Available characters include Ursula, Bambi, Stitch, and more!

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 6+

Buy Now

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DISNEY THE LITTLE MERMAID UNDER THE SEA EXPLORING ARIEL

This Ariel doll can speak and sing “Part of Your World” while its tail lights up. It includes a dinglehopper, a seashell, and hair clip charms. Kids can play with the doll in or out of the water.

Product Facts

  • MSRP:
  • $44.99
  • Age:
  • 3+

Buy Now

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BARBIE POP REVEAL FRUIT SERIES

Kids can unwrap the beverage-inspired packaging to find one of four “flavors” in the Fruit Series: Strawberry Lemonade (pictured), Fruit Punch, Watermelon Crush, or Grape Fizz. Each doll comes with colorful slime, a scented pet, and more.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 3+

Buy Now

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

DREAMWORKS TROLLS BAND TOGETHER TRENDSETTIN’ FASHION DOLL ASSORTMENT

The Trolls are back with a new assortment of movie-inspired dolls. Each doll has soft, brightly colored hair that kids can style and comes with a hair accessory to add a happy touch to their signature look from Trolls Band Together.

Product Facts

  • MSRP:
  • $10.99
  • Age:
  • 3+

Buy Now

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MONSTER HIGH SKULLTIMATE SECRETS FEARIDESCENT SERIES

Kids can enjoy a spook-tacular unboxing experience with more than 19 surprises including fashions, accessories, and themed pieces. Color Reveal technology and step-by-step unveiling add mystery to the experience while the coffin-style container works for play and display. There are five dolls to collect.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 4+

Buy Now

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LITTLELISTAS BABY DOLLS

Kids can learn about hair with the Lily and Lena dolls that feature 3C and 4A textured hair and varying skin tones. They can also wear the gold crown that comes with each doll.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

Buy Now

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HBCYOU MAJORETTE AUTUMN 18-INCH DOLL & ACCESSORIES

This HBCU Majorette (Historically Black College and University) is ready for her next performance. Autumn has curly hair and a medium brown skin tone. She sports a removable uniform with fringe, white boots, and a silver baton.

Product Facts

  • MSRP:
  • $34.99
  • Age:
  • 3+

Buy Now

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LATINISTAS FASHION DOLLS

Meet aspiring author Dani, art student Julianna, talented singer Liv, and design student Lola. Designed as a celebration of Latina culture, the 11.5-inch fashion dolls feature varying skin tones and hair textures.

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 3+

Buy Now

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

Does your company have new products that the toy and game industry should know about? The Toy Book is always looking to feature excellent new products in our curated showcases in print and online. Drop us a line to let us know about your newest products!

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About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.

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