Guru Studio signed Aurora World to develop a range of plush toys based on its original preschool series True and the Rainbow Kingdom.
Aurora World will begin to sell True and the Rainbow Kingdom products to retailers in the U.S. and Canada next year. The first range of products will feature a collection of Magical Wishes and a line up of characters from the series.
The deal comes on the heels of True and the Rainbow Kingdom’s merchandising program debut this fall, with its first line of collectible toys launching nationwide at Walmart Canada in October. Halloween costumes are already available in the U.S. and Canada through PartyCity and other online retailers.
