Author: Madeleine Buckley

Spielwarenmesse Prepares to Kick of 71st Show

The 71st annual Spielwarenmesse is less than a week away, kicking off on Jan. 29 and running through Feb. 2 at the Nuremberg Exhibition Center. This year’s show is set to feature diverse offerings, with 12 product groups on display across 19 halls and exhibitors from more than 70 different countries. Services  At the show, exhibitors have access to a variety of services. First-time exhibitors and startups are located in the Innovation Made in Germany pavilion and the New Exhibitor Center. To ensure these new products are marketable, the German Toy Industry Association will offer exhibitors at both pavillions...

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Exploring the World of ‘Hilda’

Silvergate launches a consumer program for the innovative series. In September 2018, a blue-haired little girl named Hilda made her Netflix debut, spending a day in the forest sketching a rock troll with her pet deer-fox Twig, cozying up to drink tea by the fire, and saving her world from a species of tiny, invisible people — and that’s just in the pilot episode. In each episode of Hilda, a 2D animated series from Silvergate based on the series of graphic novels by Luke Pearson, Hilda explores the magical wilderness and world around her. The series, with its unique...

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Unmasking Costume Trends with Howard Beige

Howard Beige, executive vice president of Rubie’s Costume Co., talks pop culture costumes, decor demand, a Saturday Halloween, and more. Toy Book: What are some costumes or properties that outperformed expectations in 2019? Howard Beige: Spider-Man, Avengers: Endgame, It Chapter 2, Stranger Things, The Joker, classic Ghostbusters, and horror properties in general were some of the best-selling costumes last year. Baby Shark was a late-season addition that was on fire! TB: What Halloween and costume trends do you expect to see this year? HB: With a Saturday Halloween this year, we will see an increase in tween/teen and adult...

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‘Toys That Time Forgot’ Remembers the Forgotten Toys

Blake Wright explores unproduced action figures in a series of art books. In an alternate universe, the hottest toys of 1984 could have been figures based on The Last Starfighter. Or kids in the late ‘80s could have played with Hasbro’s Inhumanoids figures for two more years. And Potterheads everywhere could have gotten their hands on Popco playsets inspired by the first three movies. But in this reality, none of those toy lines came to be. Whether a brand’s popularity wanes, the company set to produce the figures goes out of business, or the show or movie that the toys...

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Toei Animation Europe Appoints Reemsborko as Dragon Ball Licensing Agent for UK, Ireland

Toei Animation Europe, the EMEA media company that distributes Toei Animation’s Japanese animated series in Europe, appointed Reemsborko as the licensing agent for the whole Dragon Ball Franchise in the UK and Ireland. This includes Dragon Ball, Dragon Ball Z, and Dragon Ball Super. “I have worked on Dragon Ball many times over the years — what a great property,” says Reemsborko’s Max Arguile. “It is the single most widely recognized anime, with demonstrable success at UK retail over the past 12 months. This year saw the launch of a new series, Dragon Ball Super, on kids’ TV channel Pop, which will...

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Explore the Forgotten Realms with This New D&D Set

The latest Dungeons & Dragons dice and miscellany kit, from Wizards of the Coast, expands on the success of Waterdeep: Dragon Heist and centers on the character Laeral Silverhand, who guides players on their next great adventure. The Forgotten Realms Laeral Silverhand Explorer’s Kit includes 11 dice; a felt-lined box that doubles as two dice trays; 20 double-sided, illustrated cards detailing Laeral’s insights on key characters, locations, and lore from across the Forgotten Realms; and a double-sided map of the Sword Coast and the city of Waterdeep. The kit will be available at mass retail starting on March 17. Photo:...

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‘Back to the Future’ Gets New Toys for 35th Anniversary

Fire up those DeLoreans because Back to the Future is having a big year. Starting today, Universal will celebrate the franchise’s 35th anniversary with a variety of products, events, and digital content. Among the products is a collection from new toy partner Playmobil. Launching in May, the collection features characters and vehicles from the series, including Marty McFly, Dr. Emmett Brown, and the DeLorean Time Machine. Today, Playmobil released an animated short to promote the line. Other toy collaborations for the anniversary include new Funko Pop! figures, a themed board game from Ravensburger, and other products (to be announced) from Hasbro,...

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Frozen Fan Fest Social Media Event Set to Reveal ‘Frozen 2’ Product

Tomorrow, Disney fans around the world can check out a simultaneous social media reveal of dozens of new products — including toys, apparel, accessories, footwear, costumes, bedding, home décor, electronics, books and more — inspired by the upcoming movie Frozen 2. More than 200 social media influencers from 30 countries are set post at the same time, using the hashtag #FrozenFanFest, to reveal merchandise from the animated, musical sequel. This is just the start of the Frozen Fan Fest event, which continues through this Friday, Oct. 4. (Which is also Triple Force Friday, for the Star Wars fans out there.) All of...

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NRF Reports Increased August Retail Sales, Warns of Tariff Risks

According to the National Retail Federation (NRF), retail sales —including auto dealers, gas stations, and restaurants — increased by 4.6% in August when compared to the same month last year. Sales also increased by 0.4% from July (seasonally adjusted). The NRF didn’t provide specific data for toy stores, but the largest category of growth overall was online and other non-store retail sales. These increased by 14.3% year-over-year and by 1.6% month-over-month (seasonally adjusted). Grocery and beverage stores, clothing stores, sporting goods stores, and general merchandise stores were also among the categories that saw growth year-over-year. Furniture and home furnishing...

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