Author: Madeleine Buckley

Jazwares’ New Wave of Fortnite Toys Are Available Now

The newest round of Fortnite-inspired toys from Jazwares is available now. The company first previewed the new additions to its line, including the Legendary Series 6-inch Premium Action Figures, at Toy Fair New York back in February. The new products include a second series of 4-inch Solo Mode Action Figures, an updated Early Game Survival Kit, and a 1X1 Builder Set featuring building materials. The most anticipated release, however, is the Legendary Series. These detailed action figures feature interchangeable faces, more than 36 points of articulation, and accessories — including a harvesting tool, a weapon, and back bling. The first series...

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Classic Games Frogger, Bomberman, and Contra Get Licensing Partners

Under the expanded Konami Cross Media NY company, three arcade staples — Frogger, Bomberman, and Contra — are getting their own apparel, accessories, and more. Konami fans in the U.S. and Canada will be able to buy a variety of products inspired by all three properties from Bioworld Merchandising, including clothing, sleepwear, and accessories. Collector Cup will release a line of shaker cups for all three games, while Stubbins will offer plush toys and Pixel Frames decor based on Contra characters. Internationally, Netherlands-based Difuzed, will offer lifestyle products inspired by the games in Europe, the Middle East, and South Africa. “Gaming is a...

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Toy Inventors: From Idea to Reality

Alex Mackey wasn’t planning on starting a game company. Back in September 2017, he was volunteering for Hurricane Irma cleanup in Fort Myers, Florida, where he shared a tent with a man named Mike Szalajko. The two couldn’t sleep one night and began chatting about their shared interests: games and movies. By the early morning hours, they had invented their first game, What The Film?! Now, more than two years later, the duo founded a company called Lethal Chicken Games (LCG), earned a Toy of the Year award nomination, and developed a second card game, Camping with Sasquach. What...

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The Pokémon Co. International Confirms New Pokémon Mobile Game

Today, The Pokémon Co. International confirmed a new addition to the Pokémon Rumble video game series: Pokemon Rumble Rush. It joins the company’s existing lineup of mobile apps, including Pokémon Go!, Pokémon Quest, and Pokémon TV. In this new mobile game, players can discover new islands and the Pokémon inhabiting each area. As they explore, players must overcome hordes of enemy Pokémon with the help of their partner Pokémon. In each encounter, players can befriend enemy Pokémon and use them in future battles. The game is available now in Australia via Google Play, but an iOS and worldwide release are on the way. The company...

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‘Power Rangers Beast Morphers’ Reveals Gold Ranger

This week on Power Rangers: Beast Morphers, character Nate Silva (Abraham Rodriguez) will officially step up and join Devon, Ravi, and Zoey as the Gold Ranger. Power Rangers released a first-look clip of the Gold Ranger’s debut, which shows Silva successfully morph for the first time. Check out the full clip below. In the episode, titled “The Cybergate Opens,” the Rangers try to stop the evil robot Scrozzle from executing his plan to free Evox, a sentient computer virus, from the Cyber Dimension. It premieres on Nickelodeon at 8 a.m. ET on this Sunday, April 27. Photo:...

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Disney, Lucasfilm Reveal Title and Product Packaging for Episode IX

At Star Wars Celebration, Lucasfilm and Disney revealed the first teaser trailer for the upcoming Star Wars movie. The trailer also officially revealed the movie’s title: The Rise of Skywalker. Although we won’t see product for this movie until Oct. 4 (aka Triple Force Friday), the companies also released a first look at the product packaging. The empty box has a black, red, and yellow motif, with the character Kylo Ren pictured the top right corner. The inside of the box is all yellow, featuring the symbol for The First Order, a military dictatorship led by Kylo Ren in the Star Wars...

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Taking Control of the R/C Aisle

R/C manufacturers respond to the category’s continuing sales decline. R/C toys can perform incredible feats, from flying hundreds of feet in the air and exploring on water to executing tricks and flips on tough terrain. Yet, for the second year in a row, the R/C category has seen a decline in sales and performed below the industry average. According to The NPD Group, ground, sea, and other R/C saw a 12.3 percent decline over 12 months ending in January, while air-specific R/C sales decreased by 32.1 percent — nearly double its 17 percent decrease in the previous 12 month...

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There’s An App for That

A new generation of toy companion apps enters the market. On first look, it seems the toy industry has stumbled upon two dueling trends: At the same time that “screen-free play” and “classic play” are becoming industry buzzwords, dozens of companies are releasing companion apps for their toys. It sounds paradoxical that these two trends could coexist and thrive at once, but the two ideas may not be quite as separate as they seem. David Kleeman, senior vice president of global trends at kids research and development agency Dubit, says the entire concept of “screen time” is somewhat flawed...

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Tastemakers Expands Global Operations Team

Tastemakers added Lee Schneider and Charles Berzon to its global operations team. Schneider will serve as COO of Tastemakers, overseeing operations and financial matters and acting as the point of contact for the company’s Hong Kong office. Schneider previously served as the president of Commonwealth for more than 20 years. Berzon joins the company’s Arcade1Up team as general manager of the Asia headquarters. Berzon has more than 30 years of experience, working with large brands and running his own manufacturing company. Both Berzon and Schneider will report to Tastemakers CEO Scott Bachrach. Tastemakers will also promote Albert Rapella to senior...

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