Author: Madeleine Buckley

E3 Canceled Due to Coronavirus Concerns

This year’s Electronic Entertainment Expo (E3) is the latest industry event to be canceled due to concerns related to COVID-19. According to a statement posted on the E3 site, the video game trade show — originally scheduled for June 9-11 — will not be rescheduled, and the Entertainment Software Association team will reach out to exhibitors and attendees directly with information about full refunds. The organization is also exploring options for hosting an online showcase, which would share industry news and announcements that exhibitors had planned for the convention, this June. Updates for this online event will come from...

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Packaging for the Planet

Toy companies explore sustainable alternatives for packaging. There’s no question about it: Sustainability has become one of the most prevalent topics in today’s marketplace. Eco-friendly initiatives and actions are up for discussion on social media, at protests, and on the political debate stage. According to last year’s Computer Generated Solutions (CGS) U.S. Consumer Sustainability Survey, 68% of consumers rate sustainability as an important factor in their purchases. While toys don’t yet rank as one of the top-five categories that consumers consider most critical for eco-friendly options, the industry is far from immune to this trend. At Toy Fair Dallas,...

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TFNY: Breyer Enters a New Toy Category with Styling Heads

Breyer, known for its horse-inspired toys, gifts, collectibles, and more, will celebrate 70 years at this year’s Toy Fair New York (TFNY) with a commemorative anniversary assortment and a new line of styling heads. The Breyer Mane Beauty Styling Heads are sculpted and decorated with long, no-tangle manes. Each comes with a styling booklet; a mane comb; and mane clips, spirals, and elastics for hairstyling possibilities. The heads are available in three styles: Blaze (black mane), Daybreak (white mane), and Sunset (blonde mane). The styling heads will be available this July. Breyer’s 70th Anniversary Assortment features five hand-decorated models,...

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TFNY: Elenco Expands Snap Circuits Lineup

Elenco, maker of the Snap Circuits line of STEM construction toys, will introduce expansions to the brand at this year’s Toy Fair New York (TFNY). The first is MyHome, a line of construction sets designed to teach kids ages 8 and up about how electricity works in their homes and in the world. Kids can use colorful base grids to make structures and learn about security systems, automatic lights, motion detectors, and more. The kits are set to launch this summer. Snap Circuits Discover Coding is also launching this summer. Using the new Snap Circuits Coding App, kids ages 8 and...

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TFNY: HEXBUG Unboxes Junkbots Collectibles

They say one man’s trash is another man’s treasure — and despite their trashcan packaging, Junkbots collectibles are packed with play value for kids to discover. Combining the unboxing trend with the company’s signature STEM offerings, HEXBUG‘s Junkbots are robots that kids can snap together using a universal socket system. There are 36 characters to collect, with features such as vibrations, light-up energy cores, and motion packs. The line is set to debut this weekend at Toy Fair New York (TFNY). Junkbots aren’t the only collectible that HEXBUG will showcase at TFNY. The company will also introduce MoBots, a line of interactive...

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TFNY: Yottoy Celebrates 25 Years, Debuts Richard Scarry Toy Line

Yottoy is celebrating its silver anniversary this year with a range of new toys inspired by The Busy World of Richard Scarry brand. The new plush toy offerings depict characters from the colorful world of Busytown with features including wooden wheels and clear plastic headlights. The initial line will be available this summer and includes Huckle Cat in Blue Car, Lowly Worm in Red Apple Car, and Bananas Gorilla in Yellow Banana Car. The line also includes a hardcover edition of the book What People Do All Day. The company also expands its Little Golden Books soft toy collection this...

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