Author: Madeleine Buckley

Fisher-Price Relaunches Rescue Heroes Brand

Today, Fisher-Price relaunched Rescue Heroes, a preschool toy line featuring action figures that honor real life heroes. The product line will be available exclusively at Walmart stores nationwide and at Walmart.com, beginning this summer. The line is designed to give parents and children a preschool-friendly way to engage in conversation about heroism in the world around us in the face of natural or manmade disasters. This year, Rescue Heroes and Fisher-Price are teaming up with Joe Torrillo, a former Fire Department New York (FDNY) firefighter who survived the World Trade Center attacks on Sept. 11, 2001. Fisher-Price will honor his...

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TOMY Enters New Categories with Toy Fair Offerings

TOMY will introduce a variety of new products and licensed toys this weekend at Toy Fair New York, at booth No. 3003. According to Pete Henseler, TOMY president, the licensed products include Ricky Zoom, Lion King, and Toy Story. Other highlights from TOMY include: Ritzy Rollerz This new line features vehicle-based collectibles that kids can accessorize. The Ritzy Rollers line includes two play sets — Heelz on Wheelz and Dance n Dazzle Spa. The line will be available this fall. Doodle Bear TOMY relaunches The Original Doodle Bear this fall, along with a Doodle Bear Studio app. Kids can draw on...

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Spin Master Reveals New Toys, Games at Toy Fair

Spin Master will reveal a diverse portfolio of toys and games at Toy Fair New York, including products from a variety of entertainment brands. The company expands its Hatchimals line with CollEGGtibles series five and six, as well as new Hatchimals Pixies. Spin Master introduces two new “sweet” brands this year — Candylocks and Lollipets. Candylocks transform from cotton candy on a stick into a doll with cotton candy hair that kids can style. There are 25 dolls to collect, each with accessories and scented hair. The Lollipets are collectible pets that kids can control the with an included...

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Hasbro Launches New Hasbro Pulse Site

This morning, Hasbro launched the new Hasbro Pulse site, a place for fans to get updates on licensed Hasbro products from brands including Transformers, Nerf, Power Rangers, and Marvel. The site is labeled as “a place where fans come first.” According to the About Us page, Hasbro Pulse will post about products, fan experiences, behind-the-scenes material, and insider details. Consumers can preorder products and explore the latest HasLab news on the site, too. Hasbro also offers Hasbro Pulse Premium, which includes free shipping for the rest of this year and other customer perks. Hasbro Pulse Premium is free with any purchase...

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Hasbro, Kilburn Live Partner for Touring Power Rangers Stage Show

Hasbro partnered with Kilburn Live to produce a touring live stage show and fan experience featuring Hasbro’s Power Rangers. The tour will travel across North America and Canada, expanding the Power Rangers storytelling with a live show. “Power Rangers is an iconic brand with passionate fans across the U.S. and Canada and we are honored to bring the stories and characters people know from TV and movies to a live stage show,” says Mark Manuel, CEO of Kilburn Live. “Our goal is to create a memorable Power Rangers experience the whole family will enjoy.” Kilburn will partner with Koba...

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Funko Acquires Forrest-Pruzan Creative

Pop culture consumer products company Funko Inc. acquired Seattle-based Forrest-Pruzan Creative (FPC), a board game development studio. Andy Forrest and Alan Pruzan founded FTC in 2000, and the company has a staff of more than 20 designers. FTC has developed multiple award-winning board games incorporating popular licenses, including Villainous, Harry Potter: Hogwarts Battle, Bob Ross – Art of Chill, and Choose Your Own Adventure – House of Danger. This acquisition allows Funko to appeal to a new demographic — board gamers. “We’ve always been incredibly impressed with FPC’s portfolio and have witnessed the company make a name for itself...

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Mattel Develops 22 Television Shows for Multi-Platform Distribution

Today, Mattel revealed its plan to produce 22 animated and live-action TV programs based on more than 20 properties in its intellectual property portfolio. The new programs are in development and created by Mattel Television for multi-platform distribution. They also encompass a broad range of genres — including action adventure, humor, game shows, and music — and are designed to reach a range of demographics, including toddlers and preschool, tweens, teens, and families. “With the proliferation of broadcasting and streaming platforms, there is a growing demand for high-quality content driven by global brands,” says Ynon Kreiz, chairman and CEO of...

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Imperial Toy Celebrates 50th Anniversary at Toy Fair

Imperial Toy marks its 50th Anniversary this year at Toy Fair New York. Founded in 1969, Imperial Toy will celebrate the milestone and showcase more than 100 products at its booth, No. 743. The booth includes interactive displays and brand experiences, such as a Blitz Bubbles bubble wall, a Lick-A-Bubble bar, and a Massive Googly Heart installation. Imperial Toy will show new products including Power Poppers Inflatable Swords, Scentables fruit-scented play makeup, Blitz Bubbles and the Blitz Light-Up Bubble Blaster, Funky Farm animals, Googly squishy balls, and Kiddy Up colorful pit balls. “As we celebrate 50 years of fun, Imperial...

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VTech Enters Robotics Category with Myla the Magical Unicorn

Today, VTech introduced Myla the Magical Unicorn, a robotic unicorn toy that talks and sings. This marks VTech’s entry into the robotics toy category. The toy is designed for kids ages 4 and up, introducing early concepts of color combination. Kids can touch her magic brush to the butterfly palette to choose a color, then touch the brush to her eyes, wings, and horn to decorate and customize her. Kids can also braid Myla’s mane, brush her tail, and accessorize her with a crown and hair clips. Myla also comes with an interactive microphone kids can use to sing...

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Overwatch League Introduces New Season, New Teams

The Overwatch League from Activision Blizzard Esports Leagues returns today for the official start of the season. This year, 2o teams will compete for the league championship and the $5 million prize pool. Now, fans have more ways to watch the esports league using the Twitch All-Access Pass program, online, Twitter livestreams, and (in North America) on the ESPN app, Disney XD, and ABC. There is also a new Overwatch online shop, offering team and player merchandise. “We’ve added eight new teams and nearly 100 new players to the Overwatch League, and we’re really excited to see the influx of new...

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