Author: Madeleine Buckley

Toy Association Report Highlights Future Opportunities for Toy Industry

In a new report, “Toy Manufacturing and Retail Solutions—the Future,” the Toy Association says that disruption could present opportunities for the toy marketplace. The full report is free online for Toy Association members. The report looks at the challenges from shifting consumer preferences and technological advances, which are redefining the nature of a toy and how children play. Retailers are forced to adjust to consumer demand for interactive shopping experiences, where low price alone is not enough to draw and keep customers. The Toy Association engaged ProdigyWorks and its industry experts to deliver ideas on how the industry can capitalize...

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Spielwarenmesse 2019 Offers New Services at the Fair and in Nuremberg

During Spielwarenmesse 2019, taking place from Jan. 30 to Feb. 3 in Nuremberg, visitors will have access to a variety of services both at the fair and in the surrounding city. Buyers can start planning their Spielwarenmesse experience now, with an online catalogue featuring all the exhibitors and brands showing at the fair and an interactive hall plan. Visitors can also book their hotel through the Partner Hotel Program and, during the fair, use their Spielwarenmesse tickets as second class travel passes to and from the fair. (Valid in zones 100/200 of the local public transport network). At the...

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Mundo TV Expands Feisty Pets Licensing Program in Italy and Iberia

Surge Licensing tapped Mondo TV as licensing sub-agent for William Mark Corp.’s entertainment and toy brand, Feisty Pets, in Italy and Iberia. Feisty Pets are interactive plush toys that transform from friendly to ferocious when squeezed. With Jazwares as the global master toy partner and Scholastic as the brand’s master English language publisher, Mondo plans to support the toy program locally with a lifestyle-based consumer products, publishing, and collaborations that capture the unique Feisty Pets fan...

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eOne Builds on Peppa Pig Success in Japan

Entertainment One (eOne) is building on the growing fanbase of Peppa Pig in Japan, as 26 new episodes started airing weekly on TV Tokyo. The animated series first aired in Japan in October 2017. The episodes are also available through Disney Japan, Hulu Japan and Netflix throughout the region. eOne is accelerating the brand’s licensing drive in the market with master licensee Sega Toys. 20 local licensees debuted their products as part of a Peppa Pig pop-up shop at the Tokyo Takashimaya department in March 2018. The licensing program now has 33 licensing partners, with additional retail partnerships planned for 2019. Sales of Peppa Pig DVDs have reached 10,000 copies with a...

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Spielwarenmesse Reveals Toy Business Forum Topics and Speakers

At Spielwarenmesse 2019, from Jan. 30 to Feb. 3, expert talks will take place at the Toy Business Forum between 1 and 3 p.m. in Hall 3A. Each day is devoted to a different topic area that represents an aspect of the toy industry. Wednesday’s topic will be #trend, with toy trend expert Reyne Rice; Richard Gottlieb, CEO of Global Toy Experts; and Frank Rehme of gmvteam GmbH, analyzing toy industry trends around the world. Thursday’s topic is #retail, discussing the future of brick-and-mortar retailers in the era of online trade. The panel will include Christian Prill; Klaus-Dieter Koch; Claudia Rivinius...

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Toys “R” Us Canada, Addo Play Partner for Exclusive Supply Deal

Toys “R” Us Canada entered a multi-year exclusive supply agreement with Addo Play, a vertical division of The Entertainer UK. Toys “R” Us Canada, now entirely Canadian-owned and operated, is looking for new supply routes to augment its exclusive toy offerings. Addo offers toys such as Nick Jr. Ready Steady Dough, Pitter Patter Pets, B Friends, and Nickelodeon Liquid Lava Putty. The Addo Play range will be available exclusively at Toys “R” Us Canada, both in-store and online, starting in...

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Hamleys May Open Its First U.S. Location in 2020

Image: Getty British toy retailer Hamleys is close to finalizing a deal to secure a roughly 30,000 square-foot storefront in Manhattan, according to CNBC. If the deal goes through, the store would open in 2020 at 2 Herald Square, near Macy’s and Victoria’s Secret. Hamleys, which opened its first UK location in 1760, has stores in locations around the world, including the Middle East, Africa, and Mexico. According to CNBC’s source, Hamley’s would expand to other major U.S. markets, such as Los Angeles, Chicago, and Miami. Abroad, Hamleys’ is known for providing in-store experiences, such as life-size LEGO figures...

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Kidz Toyz, Billboard Partner for Musical Toys

Kidz Toyz entered a licensing agreement with Billboard for a full line of musical instruments in the U.S. and Canada. Featuring colorful designs and a contemporary logo created by Kidz Toyz, the Billboard product line will include toy music mixers, guitars, drum-sets, and keyboards. These products are set to launch next spring. Universal Branding and Media, an independent licensing agency, brokered this partnership on behalf of Kidz...

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Registration Opens for ASTRA 2019 Marketplace & Academy

Registration is now open for for the American Specialty Toy Retailing Association (ASTRA)’s 2019 Marketplace & Academy. ASTRA offers a pre-early bird advanced registration price for retailers and sales representatives now through Dec. 31. Then, the early bird rate will last from Jan. 1 to Feb. 20, 2019.  This is an earlier registration opening than last year, allowing members a larger discount. ASTRA’s 2019 Marketplace & Academy will take place from June 9 to 12 next year in Pittsburgh, Penn. Visit  for complete information or to...

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