American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, and Exim Licensing Group, AGP’s international licensing agent for Brazil, are renewing their berry sweet partnership deal with Malwee Malhas for Strawberry Shortcake apparel, including the addition of sleepwear, in Brazil.
AGP and Exim Brazil also renewed for Strawberry Shortcake- and Strawberry Shortcake Baby-branded items including cologne, conditioner, hair gel, lotion, shampoo, soap, powder, and wipes.
Brazil continues to serve as the top market for Strawberry Shortcake with more than 55 licensees, which expand a wide range of categories.
Strawberry Shortcake is currently the star of her own television series, Strawberry Shortcake’s Berry Bitty Adventures, which airs on The Hub television network for girls ages 2 to 5.
