Mattel Inc. expands its global licensing agreement with Disney to design and develop toys inspired by characters from all Pixar Animation Studios’ film properties. The news comes ahead of next months release of Disney•Pixar’s Toy Story 4, for which the El Segundo-based toymaker serves as the master toy licensee.
The updated agreement includes next year’s Onward, plus a host of films from the Pixar catalog, including Coco, The Incredibles, Monsters, Inc., Finding Nemo, and many others.
“Whether under the sea, in the clouds, on the racetrack, or in deep space, we’re thrilled to bring Pixar’s innovative creativity to life through new interactive play experiences with Mattel,” says Josh Silverman, EVP global product commercialization, Disney Parks, Experiences, and Products. “These new lines of toys and products will celebrate Mattel’s commitment to imagination and extend Pixar’s iconic characters and stories in unique ways.”
Mattel’s licensing rights in North America, Europe, Latin America, Australia, and New Zealand include a range of products, such as action figures, miniature and novelty figures, plush, and play sets available beginning in May 2020.
The company’s relationship with Disney and Pixar includes successful toy lines from Toy Story 3, and the complete Cars franchise.
“Pixar is a legendary animation studio renowned for creating some of the most iconic and diverse sets of characters,” says Janet Hsu, chief franchise management officer of Mattel. “We look forward to bringing these characters to children of all ages so they can create their own adventures and stories through play.”
