Carson Dellosa Acquires Kids Station Toys, Assumes Fisher-Price License for Youth Electronics

Carson Dellosa Education, a leading supplier of educational materials to teachers and classrooms, acquired Kids Station Toys, a manufacturer of musical instruments and interactive musical toys. With the acquisition, Carson Dellosa assumes the Fisher-Price license for youth electronics.

“The partnership that Kids Station Toys has forged with Fisher-Price is very exciting, and our acquisition will allow Carson Dellosa to expand our product portfolio with a world-class brand that believes in our educational mission,” says Carson Dellosa CEO Ira Hernowitz.

The lineup of Fisher-Price musical items includes more than 30 products, including the Rockstar Guitar, Dancin’ Tunes Music Mat, Big Bang Drum Set, Elephant Piano, and Music Kids Studio.

“We are thrilled to partner with Carson Dellosa. With their long history of commitment to education and fun, we know that this partnership will help ensure the significance of hands-on learning,” says Diane Reichenberger, VP of consumer products and global strategy at Mattel.

Hernowitz adds, “We know that learning comes in many forms and variations, and the hands-on, auditory experiences available from this line of musical toys will offer children the opportunity to immerse themselves in a world of learning beyond the classroom.”

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.