Oddbods Mount Major Toy Launch at Walmart Mexico

One Animation is supporting its expansion of Oddbods in Latin America with a major toy launch at Walmart Mexico.

Available across broadcast, VOD, and SVOD in the country, Oddbods‘ success in Mexico follows successes in other territories, including a pair of Emmy nominations. Walmart Mexico will stock 280 locations with a full range of plush, figures, vehicles, and play sets. In tandem with the product launch later this month, Turner will air Oddbods on-air marathons across Cartoon Network and Boomerang, paired with digital support on its Mexican website.

“The Oddbods have been very well received on both our Cartoon Network and Boomerang channels, so it’s great that Mexican kids now have the opportunity to interact with them off screen too,” says Jaime Jimenez, content director at Turner Kids, Mexico & Colombia.

Globally, Oddbods have more than 10 billion views across various YouTube channels. One Animation also inked new licensing details for the property in Asia, the Middle East, and Africa that it promises to announce soon.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.