Jazwares has teamed up with mixed martial arts organization UFC for a new line of action figures, role play products, and a playset.
Products will feature UFC’s fan-favorite athletes “The Notorious” Conor McGregor, Jon “Bones” Jones, Donald “Cowboy” Cerrone, Daniel “DC” Cormier, Khabib “The Eagle” Nurmagomedov, and Max “Blessed” Holloway. The highly detailed product line includes 6-inch articulated figures, plush toys with sounds, an Octagon playset, and UFC Legacy Championship Belt for role-playing.
Products will roll out across retailers in late spring with a second wave of additional characters set to be released later this year.
Jazwares will showcase its product range in booth No. 2265 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Convention Center. The toy company will also unveil its new product lines for many of its other brands, including Blippi, Cocomelon, Halo, Fortnite, Hug-a-Pet, and Peppa Pig.
Click here to view the Toy Book’s full coverage of Toy Fair New York.