Discovery Consumer Products, the licensing arm of Discovery Communications, introduced its new global brand Discovery #Mindblown. The brand merges exploration, curiosity, and STEM-based educational content and will launch this year with global toy partner Merchsource.
Discovery #Mindblown is an in-school digital curriculum inspired by Discovery’s STEM programming on Discovery Channel and Science Channel. It will feature hands-on experiences with toys, games, apps, apparel, and live events.
