Spin Master Acquires Maya Toys’ Orbeez Brand
Orbeez joins Spin Master’s existing activity portfolio, including brands such as Kinetic Sand and Cool Maker.
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Author: Maddie Michalik
Hasbro Reveals Power Rangers Lightning Collection Wave 3
Hasbro has some morphin’ additions to its Power Rangers toy line. During the company’s panel at Paris Comic Con, Hasbro revealed four new action figures to the Power Rangers Lightning collection. These 6-inch figures feature Photo Real technology for realistic actor likeness, premium paint and decorative details, and more than 20 points of articulation for high poseablity. They also come with swappable heads for the rangers with and without their helmets, accessories, and an extra pair of hands for more ways to play and display. The line will be available next spring at major retailers for kids ages 4...
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Hasbro Expands Toy Recycling Program to Canada
Hasbro is bringing its recycling initiative to more countries worldwide. The company is expanding its toy and game recycling program, in partnership with TerraCycle, to Canada. Through the program, consumers can send their Hasbro toys and games to TerraCycle to be recycled into materials that will be used to construct play spaces, flower pots, and park benches, as well as used for other innovative purposes. “Through the expansion of Hasbro’s Toy Recycling Program to Canada, we’re now able to provide Canadian consumers with a sustainable solution for recycling their well-loved toys and games,” Greg Ferguson, vice president, marketing for Hasbro Canada,...
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Holiday Shoppers Plan to Spend 4% More This Year, NRF Says
Consumers say they will spend more this holiday season. According to the National Retail Federation and Prosper Insights & Analytics’ annual survey released today, consumers will spend an average of $1,047.83 this holiday season, up 4% from the $1,007.24 they said they would spend last year. “Consumers are in good financial shape and willing to spend a little more on gifts for the special people in their lives this holiday season,” says NRF president and CEO Matthew Shay. “Retailers are fully prepared to meet the needs of holiday shoppers looking for that perfect mix of sales, quality, and selection.” Retailers are...
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More than 300 Brands Featured at Seventh Annual Kids India
More than 5,900 trade visitors from 34 countries attended the fair.
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WowWee Introduces Pixie Belles
Pixie Belles feature multiple play modes and have a magnetic power pod that attaches to clothing.
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Marianne James Joins Hasbro’s Global Licensing Team
James previously worked at Viacom Nickelodeon Consumer Products as vice president of licensing, commercial partnerships, and experiences across Europe.
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eOne Launches Broadcast, Consumer Products for Ricky Zoom in Canada
Ricky Zoom is picking up speed in Canada this fall.
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Talkin’ Toys: The Toy Association
The Toy Book spoke to Marian Bossard, executive vice president of global market events at The Toy Association, about the changes to this year’s fall marketplace. There are some exciting changes to The Toy Association’s fall marketplace this year. What inspired the name change from Fall Toy Preview to Toy Fair Dallas? Marian Bossard: Toy Fair Dallas is an extension of Toy Fair New York, so we decided it was time to align our branding to reflect that. Toy Fair Dallas is unique in that it’s tailored to mass, long-lead, and specialty buyers who want to see what’s coming...
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‘The Pop Insider’ Experts Unveil Pop 20 List of Must-Have Pop-Culture Gifts Ahead of NYCC
‘Tis the season to be geeky! The Pop Insider, the multimedia publication that lets superfans fuel their fandoms 24/7, today unveiled its expert picks of the must-have pop-culture gifts for adults and collectors in the very first Pop 20 list and holiday gift guide. Just in time for New York Comic Con (NYCC), the Pop Insider’s holiday gift guide includes hand-picked selections with merchandise based on a variety of fandoms, including Marvel, Star Wars, Harry Potter, DC, and more! The guide also includes a variety of retro-inspired gifts, video games and gear, tabletop games, and other fan favorites to...
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