Maddie Michalik, Author at The Toy Book

More than 300 Brands Featured at Seventh Annual Kids India

Posted by Maddie Michalik | Oct 4, 2019 | Industry Events

More than 5,900 trade visitors from 34 countries attended the fair.

WowWee Introduces Pixie Belles

Posted by Maddie Michalik | Oct 3, 2019 | New Products

Pixie Belles feature multiple play modes and have a magnetic power pod that attaches to clothing.

Marianne James Joins Hasbro’s Global Licensing Team

Posted by Maddie Michalik | Oct 2, 2019 | People

James previously worked at Viacom Nickelodeon Consumer Products as vice president of licensing, commercial partnerships, and experiences across Europe.

eOne Launches Broadcast, Consumer Products for Ricky Zoom in Canada

Posted by Maddie Michalik | Oct 2, 2019 | Licensing Deals, Movies & TV

Ricky Zoom is picking up speed in Canada this fall.

Talkin’ Toys: The Toy Association

Posted by Maddie Michalik | Oct 2, 2019 | Features

The Toy Book spoke to Marian Bossard, executive vice president of global market events at The Toy Association, about the changes to this year’s fall marketplace. There are some exciting changes to The Toy Association’s fall marketplace this year. What inspired the name change from Fall Toy Preview to Toy Fair Dallas? Marian Bossard: Toy Fair Dallas is an extension of Toy Fair New York, so we decided it was time to align our branding to reflect that. Toy Fair Dallas is unique in that it’s tailored to mass, long-lead, and specialty buyers who want to see what’s coming...

‘The Pop Insider’ Experts Unveil Pop 20 List of Must-Have Pop-Culture Gifts Ahead of NYCC

Posted by Maddie Michalik | Oct 2, 2019 | Around the Industry

‘Tis the season to be geeky! The Pop Insider, the multimedia publication that lets superfans fuel their fandoms 24/7, today unveiled its expert picks of the must-have pop-culture gifts for adults and collectors in the very first Pop 20 list and holiday gift guide. Just in time for New York Comic Con (NYCC), the Pop Insider’s holiday gift guide includes hand-picked selections with merchandise based on a variety of fandoms, including Marvel, Star Wars, Harry Potter, DC, and more! The guide also includes a variety of retro-inspired gifts, video games and gear, tabletop games, and other fan favorites to...