Author: Maddie Michalik

LeapFrog Builds on Its Product Line

The Toy Book chats with Jennifer Eiselein, vice president of marketing and product development for VTech Electronics North America, about LeapFrog’s new LeapBuilders line. Toy Book: LeapFrog entered the construction aisle for the first time this year with LeapBuilders. What sparked the idea for the new line? What was it like transforming it from an idea into an actual product? Jennifer Eiselein: We continue to focus on our core LeapFrog infant and preschool categories and tech products for kids, but we also like to look at other categories where we think LeapFrog can make an impact. Building blocks are important...

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Bandai Namco Launches tori

First previewed yesterday at the Toy Insider’s Sweet Suite event, Bandai Namco Entertainment today revealed tori, an interactive play experience that encourages individual creativity, collaboration, and critical thinking. Tori uses Mirror Play technology to bring kids’ creations, such as pages of a coloring book, to be instantly reflected in the supported apps. Kids can also use their tori wand, catapult, or spacecraft over the tori board to use the physical pieces to mirror moves within the apps. Kids can craft and customize both digital elements and the toys using the tori Explorer Pack. This creative journey gives a balanced experience between on- and off-screen activities. “We believe...

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Wild Republic Launches Ecokins

  Wild Republic is expanding on its “Promise to Protect the Planet.” The company launched Ecokins, a new line of sustainable plush animals made using 100% recycled materials. As part of its commitment to be more environmentally conscious, this first corporate responsibility initiative is in partnership with SSA, the largest zoo, aquarium, and cultural attractions retailer and culinary services operator in the U.S. SSA will exclusively introduce the plush to more than 30 locations, including the Denver Zoo, Monterey Bay Aquarium, Cincinnati Zoo, and the Botanical Garden, in November. A rollout to other retailers is planned for next year. Ecokins uses...

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‘Playmobil: The Movie’ Gets New Trailer

The official U.S. trailer is out for Playmobil: The Movie. Based on the iconic toys, Playmobil: The Movie is directed by Disney Animation vet Lino DiSalvo from a screenplay by Blaise Hemingway, Greg Erb, and Jason Oremland. The voice talent includes Daniel Radcliffe, Meghan Trainor, Kenan Thompson, Adam Lambert, Jim Gaffigan, Anya Taylor Joy, and Gabriel Bateman. The new trailer introduces secret agent Rex Dasher (Radcliffe) as he partners with smooth-talking food truck driver Del (Gaffigan) and Marla (Taylor-Joy), a smart, savvy civilian with her own secret agenda, to rescue citizens from different lands as they vanish into thin air. The previously released international trailer showed...

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LKPR is Hiring!

Join team LKPR! LKPR Inc. has immediate openings for a public relations account executive and a senior account executive. Rockstar candidates who have a proven track record of success looking to work in a fun, fast-paced, entrepreneurial agency environment are encouraged to apply. The company is based in New York and was founded in 2012 by Linda Krebs, a former New York City PR agency VP and industry trailblazer. LKPR is rooted in PR, but also serves as a full-service, integrated marketing agency, with clients across consumer lifestyle sectors, including children’s and family products; smart kitchen and home products; health and wellness...

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