Author: Maddie Michalik

Comcast Makes $65 Billion Proposal to Acquire Twenty-First Century Fox

Comcast Corp. delivered a letter to the Board of Directors of Twenty-First Century Fox Inc. (21CF) setting terms of a proposal for Comcast to acquire the businesses that 21CF has already agreed to sell to The Walt Disney Co. The proposal reflects a $65 billion equity value, or $35.00 per share in cash, which represents approximately 19 percent to the value of Disney’s all-stock offer. The Walt Disney Co. and Twenty-First Century Fox Inc. (21st Century Fox) entered into a definitive agreement in December for Disney to acquire 21st Century Fox, including the Twentieth Century Fox Film and Television studios,...

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Moose Toys Launches Scruff-a-Luvs

Moose Toys introduces Scruff-a-Luvs, a plush that kids unbox in a new way. Scruff-a-Luv plush arrive as a sad ball of matted fur, which kids need to bathe, dry, and brush to discover what pet they received. Kids can rescue a puppy, a kitten, or a bunny. Each Scruff-a-Luv comes with a collar and tag to give them a name; a brush to style them; a cute hair clip and an adoption certificate. Scruff-A-Luvs are available now at Amazon and...

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Hasbro to Co-Develop New Gaming Experiences with Comedians Rhett & Link

Hasbro Inc. and comedy duo Rhett & Link announced a multi-year relationship to showcase Hasbro’s new games this year and beyond. Hasbro and Rhett & Link will also join forces to co-develop and promote unique games, partner on event experiences, and more. To kick off the collaboration, Rhett & Link’s Mythical Crew will make a special appearance at the Hasbro Gaming booth at VidCon, the online video conference held annually in Anaheim, Calif. from June 20 to 23. The award-winning comedy duo, known for their scripted sketches, challenges, music videos, and most notably their long-running, highly popular YouTube comedy series Good Mythical Morning, have more than 21 million subscribers...

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Insect Lore, World of Eric Carle Partner for Insect Kits

Insect Lore partnered with World of Eric Carle for The Very Hungry Caterpillar Butterfly Growing Kit and The Grouchy Ladybug Growing Kit. The kits will expand on the nature themes found in Eric Carle’s books, including The Very Hungry Caterpillar and The Grouchy Ladybug. The collection will include caterpillar and ladybug life cycle kits, as well as nature toys, including bug catchers, bug magnifying viewers, and insect...

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Infento Surpasses Kickstarter Goal

Infento, a new modular kit where users can build their own ride-ons, reached more than six time its original Kickstarter goal in four days. At the time of publication, the campaign reached 857 backers pledging $309,677, with 29 more days to go. The original goal was $50,000. Infento gives users the experience of building their own ride-on, which encourages problem solving, creative and critical thinking, collaboration between the team (friends and family members), increased communication, and more. Users can start with a walker, tricycle, or scooter for the toddler ages and then as they grow, they can reconstruct the...

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Tastemakers Sets Date for Arcade1Up Pre-Orders

Consumers can pre-order the first wave of Tastemakers LLC‘s Arcade1Up smaller-scale arcade cabinets on July 25. Standing at just under 4 feet tall, each Arcade1Upmachine is loaded with different classic arcade games and comes with an immersive full-color, high-resolution display, and authentic sounds. The cabinets feature the original arcade games’ control and button configurations, with add-ons such as a stool and riser. Five cabinets will be available this fall, with three to four games on each machine, including: Atari’s Centipede Cabinet, Atari’s Asteroids Cabinet, Midway’s Rampage Cabinet, Capcom’s Street Fighter II Championship Cabinet, and Capcom’s Final Fight Cabinet. Pre-orders for Arcade1Up can be placed in-store at GameStop locations...

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Jakks Pacific Launches Disney’s Fancy Nancy Line

In conjunction with the season premiere of Disney’s Fancy Nancy, Jakks Pacific introduces a robust line of toys and other products to help kids play out the magnifique adventures of Nancy. The line includes accessories, dolls, role-play items and more, including: The My Friend Fancy Nancy doll, which wears her signature outfit of leggings, tiara, and chic party dress. This 18-inch feature doll has fully posable arms and legs with 12 points of articulation at the neck, shoulders, waist, elbows, wrists, hips, and knees. The Shall We Be Fancy Talking Fancy Nancy Doll lets kids press the butterfly on Nancy’s necklace...

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ZURU Introduces New Mascot for Unleash Summer Campaign

ZURU introduces of Mr. Summer, the live manifestation of summer fun and the mascot for the company’s  balloon line, for its Bunch O Balloons Unleash Summer campaign. Mr Summer is an outrageous character that represents the exuberant connection between summer and Bunch O Balloons and will be the official messenger of the season. Mr. Summer kicked off the season on June 1 with the Bunch O Balloons Mr. Summer video, which launched on YouTube and will headline a robust social and digital media campaign. Select media and influencers will also receive a box full of summer essentials personally curated by Mr. Summer, including...

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Shopkins Goes Back to its Roots as Moose Toys Launches Season 10

Moose Toys launched the tenth season of Shopkins collectibles this month, and the new season commemorates how the whole brand started—as a miniature shopping experience. Shopkins Season 10 Mini Packs come packaged in a miniature version of life-size super market items such as tiny milk cartons, fruit crates, detergent bottles and more, and Shopkins characters from Seasons 1 through 3 are inside, which are all returning with a commemorative medallion. The Toy Book caught up with Claire McGarry, global head of girls brands at Moose Toys, to talk about the launch of the new season and what’s new for Shopkins this year. The tenth season...

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Five Million Squishmallows Sold in Nine Months

In less than a year, Kellytoy sold more than five million Squishmallows plush. Debuting in fall 2017 with eight styles in four sizes, the line of collectible plush toys expanded to more than 50 characters and seasonal styles this year. In April, the grown-up squad was joined by the all new Squishmallows Baby line, which features nine new styles including owls, lambs, bunnies, a chick, elephant, and unicorn. The new Squishmallows Stackables feature a square shape based on the classic, rounder design of the originals and is available in 10 styles including pandas, owls, foxes, cats, and penguins. More...

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