In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Patti and Jonathan Becker, the duo behind Anjar Co. and Becker Associates.
Anjar and Becker Associates have licensed more than 1,000 products, generating more than $2 billion in sales in more than 85 countries, and in recent months they’ve been all about Wham-O. On the show, Albritton and the Beckers discuss the history of properties, including Gumby, Barrel of Monkeys, and Fireball Island along with how the licensing industry has changed over the years. Additionally, Patti and Jonathan discuss their recent work building a new licensing program for Wham-O before sharing information on upcoming opportunities and an exclusive announcement.
The “Power Kid Podcast” is presented by The Toy Book Podcasts by Adventure Media and Events. The long-running series presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. The Toy Book Podcasts are available through all of your favorite streaming services, including Anchor, Spotify, Apple Podcasts, Google Podcasts, and more.
Adventure Media and Events (AM&E) is the publisher of the Toy Book, the Toy Insider, and the Pop Insider. Composed of an editorial team with more than 100 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.
