Mattel Debuts Monster High Haunt Couture Collection

Monster High Haunt Couture Collection | Source: Mattel

One of the most iconic doll brands of the past 20 years is getting a reboot.

Mattel introduces the Monster High Haunt Couture collection, a collection of runway-ready versions of Frankie Stein, Clawdeen Wolf, and Draculaura. This premium collection of fashion dolls marks the first time that this Monster High trio has been released since 2018.

Each doll features premium articulation and detailed fashions that are packed with monster flair. The dolls feature rooted eyelashes and hair and come with themed hairbrushes and a fashion accessory.

Monster High Haunt Couture Collection | Source: Mattel

Mattel will offer Frankie, Clawdeen, and Draculaura beginning tomorrow via the direct-to-consumer Mattel Creations website.

Additional characters, including Lagoona Blue and Cleo de Nile will join the Haunt Couture collection later this year.

The dolls are the first new products tied to Mattel’s major Monster High brand relaunch that includes a live-action movie musical and a new animated series for Paramount’s Nickelodeon.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.