In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Nick Christensen of Threepipe Reply to the show. Christensen is a managing partner and head of Amazon at the company, helping clients like TOMY, VTech, and Mookie Toys maximize their Amazon selling strategy.
On the show, Albritton and Christensen discuss the effect of Amazon on the traditional “try me” motivator for toy sales and delve into some of Amazon’s best tools for building brands within the site. When asked if there are specific toy categories that sell better than others, Christensen provides insight that may surprise you and shares the key points of data that toy and game manufacturers should be paying attention to in order to increase sales.
The “Power Kid Podcast” is presented by The Toy Book Podcasts by Adventure Media and Events. The long-running series presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. The Toy Book Podcasts are available through all of your favorite streaming services, including Anchor, Spotify, Apple Podcasts, Google Podcasts, and more. They’re also now available on Amazon Podcasts.
Adventure Media and Events (AM&E) is the publisher of the Toy Book, the Toy Insider, and the Pop Insider. Composed of an editorial team with more than 125 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.
