
Learning Express Toys & Gifts is in the midst of a leadership transition, but it’s keeping the business in the family.
Learning Express founder Sharon DiMinico marked the 35th anniversary of the company — the leading franchisor of specialty toy stores in the U.S. — by passing the torch to her daughter, Lauren Derse, who takes on the role of CEO.
“Lauren brings with her a Harvard Business School degree but more importantly, she has had in-store exposure for over six years and multi-store ownership for four years,” DiMinico says. “Nothing replaces first-hand experience. You cannot lead a company like ours without knowing the ins and outs of our core business. Lauren will be an outstanding leader, and she has my full trust and confidence.”
News of the leadership change was made public during Learning Express’ annual convention and vendor expo.

“To say that she is an inspiration is an understatement,” Derse says, commenting on her mother’s legacy. “Her hard work, passion, and vision guided me through school, career, and life. She created something that impacted so many lives. The Learning Express franchise gives families the ability to own their own businesses with the support of a home office team. The communities that are home to Learning Express benefit from the availability of high-quality toys, best-in-class customer service, and a hub of play for parents and children.”
While Derse steps into the CEO role, DiMinico will continue to stay on with the company as owner and chair.