The Karma’s World doll collection, as seen at The Toy Insider’s Sweet Suite. | Source: The Toy Book

The Karma’s World dolls are finally here. 

After announcing the collection back in February, Mattel launched its newest collaboration, the Karma’s World doll collection, at the Toy Insider‘s Sweet Suite event last week. From 9 Story Media Group and Karma’s World Entertainment — a company started by rapper Ludacris — Karma’s World is an animated series on Netflix that tells the coming-of-age story of Karma Grant, an aspiring rapper. This doll collection is based on the series and features characters from the show.

“Fashion plays a huge part in Karma’s World; it’s one of the many ways that Karma and her friends express themselves,” says Chris ‘Ludacris’ Bridges, creator and executive producer of Karma’s World. “When designing these pieces, it was important for us to partner with creatives who share our commitment to diversity.”

Renderings of the dolls compared to the finished product. | Source: Mattel

The Karma’s World doll and accessories collection includes various designs by students in the Fashion Institute of Technology (FIT) DTech Lab that sport a variety of trendy looks. The initiative aims to solidify a shared commitment to social equity within the creative industries for the black, indigenous, and people of color (BIPOC) community, launching in tandem with the Social Justice Center at FIT. 

Related: ‘Karma’s World’ Teams Up With 8 FIT Students to Design a Streetwear Collection Inspired by the Netflix Series

The Karma’s World doll and accessories line is currently available at Target, Amazon, Walmart, and other major retailers. 

About the author

Hannah Sacks

Hannah Sacks

Hannah Sacks was an editorial assistant at The Toy Insider, The Pop Insider, and The Toy Book. An avid reader, her first love is late Victorian literature paired with a huge plate of dumplings. When she’s not reading, she loves to attend concerts, cook elaborate dinners, and snuggle up with her two cats, Oscar and Percy.

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