Warner Bros. Discovery Global Brands, Franchises, and Experiences is getting an overhaul.
Pam Lifford, President of Global Brands, Franchises, and Experiences is stepping back from her role to focus on her family.
“Pam is an extraordinary leader and unique in the entertainment industry,” says Bruce Campbell, Chief Revenue and Strategy Officer of Warner Bros. Discovery. “She’s brought tremendous value and thought leadership to the company over the years, and while we wish she were staying on, we understand and appreciate the commitment to family first. She put a tremendous team in place, and I look forward to what we will do together.”
Lifford joined Warner Bros. in 2016 as President of Consumer Products and is credited with developing the organization into a global, franchise-based business.
When I joined the company back in 2016, we set out on a mission to transform the division and how WB thought about fans. Today, our team owns franchises, products, in-person experiences, DC, and keeps our global consumers engaged in our IP 24/7. I couldn’t be prouder of what we’ve accomplished together. Today, the group is poised to take all of this forward with the new leadership across the studio and company. You will soar and make WBD unrivaled in the industry.”
Under the new alignment, Robert Oberschelp will become the new Head of Global Consumer Products. Oberschelp has spent 30 years in the industry, working at companies including NBCUniversal, The Walt Disney Co., Williams-Sonoma, and Quicksilver. Preston Kevin Lewis, Head of Consumer Products for Latin America and Retail Management for the Americas will also take on responsibility for North America Consumer Products, reporting to Oberschelp.
Julian Moon, Head of Consumer Products for EMEA and Asia Pacific, also announced his retirement for next year after 33 years at the company. Peter van Roden, Head of Global Themed Entertainment, will continue leading his team, which oversees the partnership with Universal Destinations & Experiences for The Wizarding World of Harry Potter, Warner Bros. World Abu Dhabi and The WB Abu Dhabi, and global experiences inspired by the Wizarding World, DC, Looney Tunes, Scooby-Doo, Game of Thrones, Friends, and more.
Campbell also announced he will recruit a new Global Head of Franchise to develop the company’s global IP portfolio across all businesses at WBD. The changes announced are effective November 27.
