Just Play, the company behind Disney Doorables, Style Bae, and more, is acquiring arts and crafts manufacturer Tara Toy. Bruce Pearl, CEO and Founder of Tara Toy, will continue his role in the company.
“We have admired Just Play for many years and are excited about Tara Toy’s bright future as we join the Just Play family and grow together,” Pearl says.
Through this acquisition, Just Play will expand in the arts and crafts category worldwide starting this fall.
“One of the main benefits of the acquisition is that it allows Just Play to expand into new product categories,” says Charlie Emby, Co-CEO of Just Play. “This addition to Just Play’s portfolio will provide supplemental global growth opportunities, including through our new subsidiaries across Europe, Latin America, and Asia.”
“It’s an honor for us to carry on the incredible legacy that Bruce and the Tara Toy team have built over the last nearly 50 years,” says Geoffrey Greenberg, Co-CEO of Just Play. “Just Play and Tara Toy are synergistic in many important ways — licensing and retail partners look to us to deliver quality value and speed to market. We are looking forward to welcoming the team from Tara Toy into the Just Play family, seamlessly integrating operational processes and our brand portfolios.”
Tara Toys holds licenses from brands including Disney, Marvel, Star Wars, Nickelodeon, L.O.L. Surprise!, Barbie, Hot Wheels, and more.
