Neopets has inked a master toy licensing deal with PhatMojo, brokered by Mix Licensing Group and Carlin West Agency. The partnership will result in plush, figures, collectibles, and other nostalgic favorites from the online game.
At Licensing Expo, taking place from May 21-23 in Las Vegas, attendees can look forward to an immersive journey through the World of Neopets. Highlights include a first look at the PhatMojo toy line, officially licensed merchandise, and exclusive giveaways. Attendees will also have the opportunity to meet Aisha, Neopets’ official mascot, and snap a photo at the Character Parade or Neopets Booth No. B188.
The PhatMojo partnership marks the latest milestone in Neopets’ expanding licensing program, which has seen strategic alliances with industry heavyweights such as Upper Deck, What’s Your Passion, and Hot Topic, among others. From trading card games to energy drinks, Neopets merchandise spans a wide range of products, catering to the diverse interests of its fanbase.
Since its launch in 1999, Neopets has been a cultural phenomenon, boasting a dedicated community of fans and a virtual world known as Neopia. However, it wasn’t until the new leadership team, led by CEO Dominic Law, took over last July that the brand experienced a significant resurgence. With a focus on community-driven initiatives and strategic partnerships, Neopets has evolved from an online game into a multi-entertainment company.
“Our licensing partners have helped us push the envelope as a brand, and breathe real life into our digital game and characters,” says Law. “There is so much lore and thought put into the Neopets world, and showcasing in this way at Licensing Expo for the first time is a natural next step for us as a brand to tell our story.”
Visit Neopets at Booth No. B188 at Licensing Expo. For more information and to join the Neopian adventure, visit neopets.com and follow the brand on Instagram @neopetsofficialaccount.
