Mattel has established a multiyear partnership with Outright Games, a publisher of family-friendly interactive environments.
The partnership kicks off with three new games for all consoles and PCs, set to hit the shelves before the end of the year: Matchbox Driving Adventures, Monster High: Skulltimate Secrets, and Barbie Project Friendship.
The agreement underscores Mattel’s strategy to deepen engagement in the digital games sector, leveraging its iconic brands to create compelling experiences for a global market.
“Mattel is moving full steam ahead in its commitment to delivering fun, innovative digital gaming experiences that will broaden the universe of its many beloved franchises for fans worldwide,” says Mike DeLaet, Global Head of Digital Gaming at Mattel. “A critical component of this strategy is choosing the right partners, which is why we’re very pleased to announce this multiyear partnership with Outright Games.”
Stephanie Malham, Managing Director at Outright Games, adds, “At Outright Games we pride ourselves in expanding the worlds of iconic IPs into cherished video games — working with Mattel offers a fantastic opportunity to merge our combined expertise to create engaging and accessible new video games with Mattel’s beloved global franchises. We are so excited to see this relationship evolve as we move forward to bring Barbie, Monster High, and Matchbox fans of all ages a fresh and exciting way to enjoy these beloved franchises.”
