Hot Wheels and Formula 1 (F1) have put the pedal to the metal with a unique collaboration. The brands have joined forces to create a new range of 1:64-scale die-cast vehicles and playsets starting with a collector-focused model available through Mattel Creations.
The car features an all-metal chassis, three interchangeable Pirelli tires, and bespoke Real Riders wheels. Inspired by the Hot Wheels “Original 16” design, the car includes an illustrated blister card packed in a Kar Keepers clamshell case. The number 68 on the car’s nose is a nod to the year Mattel introduced Hot Wheels to the market.
Source: Mattel
Source: Mattel
Source: Mattel
Source: Mattel
Source: Mattel
Source: Mattel
Hot Wheels are sold in more than 150 countries. F1, known for its speed and innovation, boasts more than 700 million fans across its 24 races. Mattel will unleash a full range of F1-inspired toys next year timed to the 75th anniversary of F1.
“Hot Wheels has always been about nurturing the challenger spirit, so the partnership with Formula 1 is a natural and exciting fit. It will bring two of the largest global fan communities together to share their passion for cars and racing,” says Roberto Stanichi, Executive Vice President, Hot Wheels & Head of Vehicles and Building Sets at Mattel. “In collaboration with Formula 1, we have put together a program that allows kids to replicate the thrill of F1 racing where they can drive like the pros and engages with our loyal communities on a global scale. Like Hot Wheels, F1 is all about thrill and car performance, and the broad collection we’ve created will take F1 fandom to the next level along with additional consumer touchpoints like digital and retail activations.”
For more information on Mattel’s toy and brand portfolio, visit mattel.com.
