Sixteen years ago, RMS International planted its flag in the U.S. Now, it’s eyeing awareness and expansion.
The 42-year-old company behind brands including Weird Science, Style My Way, Go Play!, Block Tech, Grafix, and Dig Team maintains licensing partnerships with Hasbro, Paramount, Warner Bros. and others. Still, despite having products stocked by mass and value retailers including Target, Walmart, Aldi, and Five Below, RMS remains unfamiliar to many consumers and retail buyers.
According to Zack Farber, CEO of RMS International (USA), the combined firepower of Diverse Insights and KidStuff Public Relations offers a compelling chance to pull the trigger on ramping up the company’s first brand-building campaign across the toy and gift spaces.
In a deal struck during last month’s LA Fall Toy Previews, RMS tapped the agencies to build awareness for its products alongside its in-house product design and development capabilities.
“Though much has changed since its founding over 40 years ago, RMS’ core focus on design, immense value, and retail relationships has never wavered,” Farber says. “RMS offices and showrooms now span four continents, with locations in Holland (1997), Shanghai (2003), Hong Kong (2007), USA (2008), and Australia (2017) in addition to the original UK office still led by my father, the founder and group CEO, Tyrone Farber. Our design and product development teams work tirelessly to develop new products across all our brands ensuring we are always ahead with new trends and market developments.”
RMS is showcasing its new products to U.S. buyers in showrooms on both coasts and will usher in a new era when its first-ever booth at Toy Fair New York opens on March 1.
“Starting with trade and next year expanding to consumer work, our teams are enthusiastic to help this powerhouse achieve the recognition it deserves,” adds Wes Hardin, owner of Diverse Insights and KidStuff PR.
