Consumer products company Relatable, makers of products like the Emotional Support plush line and the What Do You Meme? game is showcasing its upcoming product launches for the year at Toy Fair at its booth (No. 6477). From new licensing partnerships to new games for families and adults, the company is anticipating a year full of fun releases.
Relatable will release two products in its Happy Helpers and Emotional Support lines in collaboration with the Pop-Tarts brand. The Happy Helpers Pop-Tarts microwaveable heating pad offers a combination of relaxation and sentimentality for fans who grew up with the iconic toaster pastry, and the Emotional Support Pop-Tarts Plushies offer five of the brand’s popular flavors as pocket-sized plush.
The Happy Helpers Pop-Tart microwaveable plush. Source: Relatable
The Emotional Support Pop-Tarts Plushies. Source: Relatable
In the family games department, Relatable will be offering several new party games, such as QU!CK, QU!CK, QU!CK!, Cows in Space, Ultimate Tic-Tac-Toe, and an expansion on the What Do You Meme? games with What Do You Meme? Family Pets Edition. For games catering to an adult audience, the company will offer two titles: a new edition of the Buzzed Year Wrapped and a Hunt A Killer: The Haunting at Wicker Ridge game in collaboration with Youtubers Sam and Colby. These games are expected to be released this fall, but for more information, visit the Relatable website or stop by the Relatable booth at Toy Fair for a first peek at some of the upcoming releases.
The QU!CK, QU!CK, QU!CK! Game includes a ticking timer to ensure fast-thinking responses to prompts. Source: Relatable
The Cows in Space Game is a hands-free game of collecting cows with UFO headbands. Source: Relatable
The Ultimate Tic-Tac-Toe game is another collaboration, this time with internet gaming duo Games4Two. Source: Relatable
An expansion on the popular party game, the What Do You Meme? Family Pets Edition includes hilarious pet images with classic meme captions. Source: Relatable
This edition of Buzz Year Wrapped makes for a great addition for a New Years Eve party. Source: Relatable
This immersive game has players investigate the paranormal with Sam and Colby using clues and evidence. Source: Relatable
Tom Emelo, Chief Strategy Officer at Relatable, shares his excitement for Relatable’s growing portfolio: “This Toy Fair marks an exciting chapter for Relatable as we grow our portfolio and partner with industry-leading brands like Pop-Tarts, as well as innovative creators such as Wondery, Dreambo, and YouTube sensations Sam and Colby. By pushing the boundaries of entertainment, these collaborations allow us to create fresh, immersive experiences that bring people together through play. We’re committed to delivering games that engage, inspire, and resonate with audiences of all ages.”
