The Pigeon may not be driving the bus, but he’s getting around town.
Hidden Pigeon Company (HPC), the licensing and entertainment venture dedicated to keeping the feathered friend out of the driving seat — and co-founded by author and illustrator Mo Willems, RedBird Capital Partners, and Stampede Ventures — has signed 22 licensing agreements for its character brands ahead of next week’s Licensing Expo.
Expect to see The Pigeon, Knuffle Bunny, Elephant, and Piggie, on apparel, as toys, and at live events.
“Mo Willems’ characters are so well-loved by fans of all ages, and we’re very excited to grow our partnerships,” says Tori Cook, SVP Franchise Management, HPC. “We are looking forward to working with all our partners to bring exceptionally fun products and experiences to market and expand on the creativity and serious silliness that Mo Willems’ characters bring to kids and ‘former kids’ alike.”
The brand’s new partners include:
- Centric Brands: Sleepwear & accessories, including kids and adult sleepwear and hosiery as well as bath & body products
- Changes: Apparel & accessories, including adult t-shirts, sweatshirts, tank tops, sports jerseys, jackets, shirts, socks, and headwear
- Cottage Door Press: Luna Storytime Projector
- CreateOn: Magnetic construction toys
- First Stage: Live events, including an upcoming holiday musical featuring The Pigeon
- Foco (Forever Collectibles): MLB co-branded plush, bobbleheads, ornaments, bags, and bracelets/wristbands
- Franco Manufacturing: Kids bedding, room décor, bath, beach, kitchen, and rugs
- Kansas City Royals: Themed games and bobbleheads
- Party Kandy: Party sets
- Playper: Paper-based construction toys
These agreements follow closely on the heels of previously announced partnerships with Hanna Andersson (children’s apparel and sleepwear) and Knock Knock (stationery and gifts for all ages). Additionally, a new co-branded book with Crayola — part of its Creativity Week campaign — will hit shelves this September, packaged with Crayola markers. And Tonies is adding Knuffle Bunny to its roster.
The brand has renewed agreements with the following companies:
- Berkshire Blankets: Kids blankets and throws
- Demco: Library and school supplies as well as gift items
- New Era Cap, LLC: Co-branded MLB caps for kids and adults for the New York Yankees, Los Angeles Dodgers, Chicago Cubs, Kansas City Royals, and more. (The Pigeon and Elephant & Piggie)
- New York Yankees: LBE for themed games and promotional products (The Pigeon and Elephant & Piggie)
- OT Sports: Co-branded MLB apparel for kids and adults for the New York Yankees and Kansas City Royals (The Pigeon and Elephant & Piggie)
- Out-of-Print: Apparel and gift items
- YOTTOY: Plush, wood, and novelty toys (also for Unlimited Squirrels and Leonardo, the Terrible Monster)
Find HPC at Licensing Expo with Retail Monster at booth No. R192.
