Skibidi Toilet, the wildly popular digital series that’s taken Generation Alpha by storm, is getting ready to roll out in a big way at retail.
Invisible Narratives has teamed with Global Merchandising Services to expand the Skibidi Toilet multiverse through a strategic licensing alliance. The partnership will bring Skibidi-inspired products to shelves around the world this year.
As part of the deal, Global Merchandising Services is been named a master licensee and will design, manufacture, and distribute Skibidi Toilet apparel and accessories globally. The agency also holds sub-licensing rights across categories, including footwear, home décor, stationery, back-to-school, loungewear, sporting goods, and more.
“What Boom! did with Skibidi Toilet tapped into something real and unfiltered,” says Adam Goodman, CEO of Invisible Narratives. “We used our collective franchise experience to turn that viral energy into lasting IP. Now with Global handling merchandising, we’re not just giving fans what they want — we’re creating new ways for them to engage.”
With more than 36 billion views across the Skibidi Creator Alliance network and over 110 million total subscribers, the series has quickly evolved from a viral oddity into a full-blown franchise.
“We see Skibidi not just as a viral sensation but as a transformative franchise that connects with younger audiences in an unprecedented way,” adds Benny Lindstrom, CEO of Global Merchandising Services. “Our goal is to create engaging products that reflect the boundary-pushing energy of the series.”
Created by YouTube sensation Boom!, Skibidi Toilet follows a surreal battle between humanoid toilets and a team of android heroes in a chaotic alternate reality. The series launched in 2023 and has since become one of the most-recognized digital series in the world.
