DC’s Superman is set to soar into theaters this summer, and retailers should brace for impact — the toy aisle is about to get a supercharged refresh. James Gunn’s highly anticipated reboot of the Man of Steel marks a pivotal moment for the DC Universe, and the first wave of toys inspired by the film is built to move fast. Featuring detailed action figures, role-play gear, and collector-friendly SKUs, this new line blends kid appeal with serious shelf presence. From marquee characters to fresh tech-forward takes, these products are poised to power up consumer interest and drive cross-category traffic. With strong studio support, a built-in fanbase, and a renewed push behind licensed entertainment toys, these Superman items have all the makings of standouts. Now’s the time to stock up, set the stage, and make room for Metropolis’s mightiest — here are six SKUs flying straight into the spotlight.
DC SUPER POWERS SUPERMAN (MOVIE)
This 4.5-inch retro-style action figure is inspired by the new Superman film from director James Gunn.
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POP! JUMBO: SUPERMAN
The Man of Steel flies into collections as a 10-inch Jumbo Pop! with vibrant details and an action pose.
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UNO SUPERMAN
This UNO card game features a deck with illustrated graphics inspired by favorite characters and scenes from the 2025 film, Superman.
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AVAILABLE FALL 2025
SUPERMAN DELUXE COSTUME (ADULT)
This Superman jumpsuit features a printed emblem and foam padding in the chest, shoulders, and biceps for a strong, heroic look. A hook-and-loop closure in the back makes it easy to wear. It has attached shoe covers, a printed gold belt, and a detachable red cape.
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UP IN THE SKY! FLYING KRYPTO
Soar into action with Krypto the Superdog. Kids can watch the 7.5-inch Krypto figure zoom through the air for up to five minutes as they recreate daring superhero rescues.
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AVAILABLE FALL 2025
IMAGINEXT SUPERMAN KAIJU CLASH
Attach Superman to the Kaiju's chains for epic battles. Available June 1. | Source: Mattel
A 3-inch Superman attaches to the chains of this towering 10-inch Kaiju for epic battles.
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AVAILABLE JUNE 1, 2025
Stay on the Pulse of Play!
A version of this feature first appeared in The Toy Book‘s Licensing & Entertainment (+Baby!) Issue. Click here to read the full issue!
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