The Toy Book’s 2024 Specialty Toys & Gifts Issue is Here!

The Toy Book‘s 40th volume continues with our annual look at what’s happening in the specialty market!

READ THE ISSUE…

What’s New

Talkin’ Toys: A ‘Relatable’ Rebrand

June 2, 2024

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Local Heroes: Independent Toy Stores Become Community Cornerstones

June 2, 2024

8 m

Exclusive

Space Toys: Blast Off for Fun!

June 2, 2024

< 1

Stock This! 11 Hot Specialty Toys & Games for Summer ’24

June 2, 2024

2 m

Exclusive

Let’s Play at ASTRA Marketplace & Academy!

June 2, 2024

2 m

Exclusive

From the Editor: What’s Special About Specialty Retail?

June 2, 2024

3 m

Exclusive

The Toy Book’s 2024 Specialty Toys & Gifts Issue is Here!

June 2, 2024

2 m

Exclusive

Exclusive: Diverse Companies Acquires KidStuff PR

June 2, 2024

2 m

Exclusive

The Toy Book Top 10: The Hottest Stories of May 2024

June 1, 2024

3 m

Toyetic Brands, ‘80s Game Show ‘Talk About’ Ink Exclusive Licensing Deal

May 31, 2024

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TOY NEWS

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Exclusive: The Loyal Subjects Launches TLS Toy Division; Inks Deal with Hallmark to Relaunch Rainbow Brite

Rainbow Brite will relaunch this fall with a full range of toys created in partnership with The Loyal Subjects and Hallmark.

April 17, 2023

3 m

Off

LEGO Drops Technic Peugeot 9X8 Set Ahead of Le Mans

The model is coming out just in time for Le Mans in June

April 14, 2023

2 m

Off

The LEGO Group Breaks Ground On Its Virginia Factory

LEGO’s newest factory aims to power itself with solar energy.

April 14, 2023

2 m

Off

Hasbro and Character Options' Stretch Armstrong Expands to U.S. Market

The popular stretchy figure is making its way back to the U.S.

April 13, 2023

2 m

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Chronicle Books Taps The Moss-Tucker Group as Agency of Record

MTG will be representing Petit Collage and Ridley’s Games.

April 13, 2023

2 m

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The 2023 ASTRA Play Awards Finalists Are Here

With 14 categories and a full collection of finalists, retailers are asked to vote for their chosen winners.

April 13, 2023

3 m

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Tim Kilpin Joins Hasbro as President, Toy, Licensing, & Entertainment; Gina Goetter Named CFO

“We are excited to welcome Tim and Gina to Hasbro,” says Hasbro CEO Chris Cocks. “I am confident that their skills and qualifications will complement Hasbro’s existing leadership team as we execute against our Blueprint 2.0 strategy…”

April 12, 2023

2 m

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Lisa Marks Associates Takes on Two New Leaders

Maureen Taxter and Donna More have each spent more than a decade in licensing and retail.

April 12, 2023

< 1

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LEGO Releases New Minimalistic Space Age Set

The new set features four postcard-sized display pieces.

April 12, 2023

2 m

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The Five Requirements of Vision in a Trend-Based Category

Jazwares’ Chief Brand Officer Jeremy Padawer delivers some thoughts on what it means to have vision in the toy business and beyond.

April 12, 2023

2 m

Off

The Toy Insider Unveils Redesigned Logo, Refreshed Web Experience

The No. 1 consumer resource for toys and gifts for kids, unveiled a brand-new logo for the first time in its 17-year history, along with a completely redesigned website to provide its readers with a user-friendly interface that will help them on their toy discovery journey.

April 11, 2023

3 m

Off

Ravensburger Reveals Disney Lorcana Gameplay, Plans Organized Play Program

Specialty retailers and local game stores will offer the game two weeks early.

April 11, 2023

2 m

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Latest Issue

The Specialty Toys & Gifts Issue

< 1

Talkin' Toys: A 'Relatable' Rebrand

8 m

Local Heroes: Independent Toy Stores Become Community Cornerstones

< 1

Space Toys: Blast Off for Fun!

Read This Issue

Featured Articles

The Toy Book Magazine

FROM THE EDITOR

TOYETIC ENTERTAINMENT

THE LICENSING BOOK

INDUSTRY PLAYERS

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STOCK THIS! NEW TOYS & GAMES

Ages: 0+ MSRP: $9.99–199.99

GIFFA GIFTS
GIFFA

Full Details
Ages: 6+ MSRP: $29.95

WOW IN THE WORLD: LIGHT-UP TERRARIUM
THAMES & KOSMOS

Full Details
Ages: 6+ MSRP: $5.99-7.99

WORLD’S SMALLEST YOU CREATE
SUPER IMPULSE

Full Details
Ages: 3+ MSRP: $12

VROOOOM VROOOOM SIDEWALK CHALK
TWEE

Full Details
Ages: 8+ MSRP: $5.99

STRANGER THINGS BOBBLEHEADS
YUME

Full Details
Ages: 5+ MSRP: $22.99

TABLE TOP PINBALL
MUKIKIM

Full Details
Ages: 8+ MSRP: $14.99

TOWER STACK
RELATABLE

Full Details
Ages: 4+ MSRP: $6.99

STITCH 3D FOAM BAG CLIP
MONOGRAM

Full Details
Ages: 5+ MSRP: $5.99

STINK BLASTERS
SUPER IMPULSE

Full Details
Ages: 5+ MSRP: $24.99

SPAGHETTEEZ TWIST-A-SAURUS REX
MUKIKIM

Full Details
Ages: 3+ MSRP: $11.99

SNUGGLE BUGS
SCENTCO

Full Details
Ages: 10+ MSRP: $79.99

ESTES SPACE SHUTTLE MODEL ROCKET
ESTES

Full Details