by DEBORAH STALLINGS STUMM, Founder & Chief Fun Officer, FUNfluential
Partnering with influencers to promote your brand’s hottest toys is an essential part of every strong marketing plan. What isn’t so easy is identifying the best creators, connecting with each one, organizing campaign details, and tracking quantifiable ROI. Now that is a different challenge! The good news? The highly anticipated FUNfluential software is live! It combines an unparalleled level of access to toy and family influencers along with time-saving management tools to build campaigns, contact creators, and track results. FUNfluential is fully integrated with Instagram, TikTok, YouTube, and Facebook allowing brands to generate robust reports including posts & videos, statistics, links, and monetary value. All without ever having to request links from creators.
FUNfluential is the only influencer campaign management software specifically built for the toy and family industries. The revolutionary tool boasts a highly curated influencer list with more than 34 million combined followers (and growing daily) along with specialized search filters customized for our industry including product type (plush, action figures, etc.), kids’ ages, and creator compensation expectations to name a few. All of this allows marketing teams to create customized creator lists that are the perfect fit for each campaign.
As a toy industry veteran and a former sales and marketing executive myself, I understand the value of user-generated content (UGC) created by trusted influencers as well as how time-consuming and expensive it can be to manage and track these much-needed campaigns. FUNfluential solves this problem on multiple fronts by “matchmaking” toy companies and high-quality, high-engagement influencers so that brands can manage their campaigns in an easy-to-use platform.
FUNfluential is the perfect complement to the Adventure Media & Events (AM&E) portfolio which includes The Toy Book, The Toy Insider, and The Pop Insider brands. Additionally, FUNfluential works hand-in-hand with AM&E’s influencer-focused events like Sweet Suite, Holiday of Play, and Spring Fling allowing toy companies and family brands to meet creators in person and then manage those relationships within the FUNfluential software.
The growth in influencer marketing has been explosive over the past few years because it is an authentic, effective, and affordable way for brands to reach their decision-making demographic on social media. The key to success is high-quality, industry-specific creators combined with time-saving tools to manage your campaigns. Our professional yet playful software includes a user-friendly interface for companies that are just getting started with social media marketing as well as robust features to exceed the expectations of even the most advanced users.
Our roster of FUNfluencers (vetted FUNfluential influencers) continues to exceed our expectations with its high-quality, super-creative, and authentic content. These influencers are eager to showcase your brand’s iconic and innovative new products.
The FUNfluencers are ready, are you?
Visit FUNfluential.com to get started!
A version of this story appeared in the 2024 edition of The BIG Toy Book. Click here to read the full issue. Want a copy in print? Click here for back issues and subscription options.
