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The Toy Book - June 2025

THE LATEST ISSUE:

Specialty toys & gifts

The Toy Book‘ ‘s 41st volume keeps the momentum going with a new issue spotlighting the specialty side of the toy industry.

It’s packed with exclusive features, expert insights, and our legendary new product showcases. Plus, we dive into the world of Made in USA toys and games—a must-read for retailers navigating the tariff terrain.
READ THE NEW ISSUE…

What’s New

GennComm Patents Its Latest Innovative Plush Material

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People of Play Opens Nominations for 2025 TAGIE Awards

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Sticker Shock: 75% of American Adults Support Tariff-Free Toys as Elon Musk Warns ‘Trump tariffs will cause a recession’

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Moose Toys Debuts Exclusives Ahead of SDCC

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The LEGO Group Unveils Grand Line of One Piece Building Sets

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Care Bears to Star in Live Action Feature Film

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Nintendo Reveals New Game Titles for Nintendo Switch 2 Launch

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Scholastic to Publish Paris Hilton’s Books in New Deal 

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Toys "R" Us Australia and New Zealand

Trouble Down Under: Toys ‘R’ Us ANZ Folds Again

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Beyblade X World Championship Brings High-Stakes Competition to Anime Expo

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Switching the Game: Nintendo Switch 2 Launches Today

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The LEGO Group Launches ‘She Built That’ Campaign

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TOY NEWS

    Outfit7 to Take Talking Tom on the Road
    The wise-cracking tom cat known across the globe as Talking Tom is hitting the road, taking along his cast of two-and-four legged friends.  The new property from Outfit7—code named Tom On The Road—expands the characters loveable and interactive nature to be seen, heard, and touched by fans in a whole new way. Tom On The Road follows the Talking Friends franchise enormous mobile achievement—one billion-downloads this month, second only to a flock of fiery birds—and 600 million combined views between user generated content and YouTube webisodes and videos. Tom On The Road includes TV, home entertainment, live events and attractions, merchandise, Read more...
    June 20, 2013
    2 m

    Peaceable Kingdom Donates Stickers to Children in Need
    Peaceable Kingdom donated more than $54,000 in scratch and sniff stickers to the Christian Appalachian Project’s youth programs this month. Working through Good360, an organization that helps match companies with non-profits in need of donations, Peaceable Kingdom’s stickers will go to programs supporting the low-income youth of the Appalachian area. The Christian Appalachian Project is an interdenominational, non-profit Christian organization that serves people in need in Appalachia by providing physical, spiritual, and emotional support through a variety of programs and services. Its youth programs include child and family development centers, family restoration shelters, summer camps, school readiness programs, educational support services, and Read more...
    June 19, 2013
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    Hasbro Showcases Its Franchise Brands at the International Licensing Expo
    Hasbro, Inc. showcased its global franchise brands, including Transformers, Nerf, My Little Pony, Littlest Pet Shop, Play-Doh, Magic: The Gathering, and Monopoly, at the International Licensing Expo on June 18. This year’s lineup highlights the company’s effort to market brand extensions across licensing categories such as publishing, digital gaming, apparel and plush, homewares, food, health, and beauty. Hasbro’s Transformers brand  features the Autobots and Decepticons engaged in battle on multiple storytelling platforms, including film, TV, digital gaming, publishing, and theme parks. Hasbro and its licensees provide the  Transformers fan base with merchandise including digital gaming, toys, apparel, sporting goods, and more. DeNA Read more...
    June 19, 2013
    3 m

    Toys ‘n Tales Launches New Brand Strategy at ASTRA
    Shyness, obesity and healthy eating, family dynamics, daily routines, and effective communication are just some of the challenges today’s children and families face. However, Toys ‘n Tales is helping kids discover their own “super powers” for conquering them. Toys ‘n Tales creates books, games, and toys that are designed to teach kids how to face tough issues by using strategies such as communicating their needs and feelings in productive ways, understanding the reasons behind their behaviors, realizing their role within the family unit, and feeling more secure and in control of their day-to-day lives. Toys ‘n Tales made its debut Read more...
    June 19, 2013
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    Nerd Corps Entertainment Announces Slugterra DVD
    Shout! Factory Kids, in collaboration with Nerd Corps Entertainment, announced the release of Slugterra: Slugs Unleashed, an all-new DVD collection based on Nerd Corp’s animated action series. The DVD includes 5 episodes and bonus content including a look behind the scenes of Slugterra, plus bonus animated Slugisodes. Slugterra is set underground where the ammo is alive, and every cavern holds a new adventure, a new battle, and new slugs to be discovered. The plot revolves around Eli Shane and his desire to be the greatest slugslinger in Slugterra, and to protect Slugterra from enemies while he father is missing. Episodes Read more...
    June 18, 2013
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    Saban Brands Launches Global Consumer Products Division
    Saban Brands has launched a new Global Consumer Products division, merging its domestic and international licensing and merchandising teams into a cohesive unit. The department is led by Kirk Bloomgarden, who serves as senior vice president of global consumer products. The new division focuses on the global expansion of licensing programs for all Saban Brands properties and for driving the strategic consumer product plans with licensees, retailers, broadcasters, and agencies worldwide. In his new role, Bloomgarden focuses on growing Saban Brands’ licensing and merchandising business globally across the company’s portfolio of brands. Nina Leong moves into a new role as senior vice president, strategic business development Read more...
    June 18, 2013
    2 m

    New Animated Series by American Idol Creator Simon Fuller
    A new musical TV kids’ project created by American Idol creater Simon Fuller, The Meeps, will have an exclusive world premiere preview June 19 on Kabillion. Viewers worldwide will also have access to screen a teaser clip of The Meeps June 17 on the Kabillion YouTube Channel. The Meeps features an ensemble cast of CGI characters in 3-D, each with their own unique personality performing the classic tune “Do Wah Diddy Diddy.” The Meeps is produced by Moonscoop LLC. Kabillion is the only independently owned Top 10 Ranked Kids FVOD (Free Video On Demand) TV Network. Kids can enjoy more activities, interacting and connecting with friends at Read more...
    June 18, 2013
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    Toys "R" Us Announces Daniel Tiger's Neighborhood Toys
    Toys “R” Us will unveil a selection of plush, play sets, and collectible figures featuring the star of the animated PBS kids TV series Daniel Tiger’s Neighborhood, Daniel Tiger, and his friends Katerina Kittycat, Miss Elaina, Prince Wednesday, and O the Owl, as part of its new agreement with brand owner, The Fred Rogers Company, and licensing agency, Out Of The Blue Enterprises. The toy line includes a Daniel Tiger plush sporting his signature red cardigan sweater and matching red sneakers, as well as a plush Katerina Kittycat in her green dress and bow. Among the additional new offerings are a Read more...
    June 17, 2013
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    Outfit7's Talking Friends Apps Hit One Billion Downloads
    Talking Tom and Talking Friends reached the 1 billion downloaded apps mark. Talking Tom and the Talking Friends characters are known for their humorous talk back ability and reaction to touch. Since the original Talking Tom debuted in July 2010, the Talking Friends family of characters has grown to 14 animal friends. With more than two dozen apps in the franchise, Talking Friends apps are played in more than 200 countries and territories worldwide by more than 170 million users each month. Play both on iOS (iPhone and iPad) and Android systems, the download rate of Talking Friends apps is approximately Read more...
    June 17, 2013
    2 m

    Spring Sales Lead Slugterra Toy Line into Fall Expansion
    Kids all over the U.S. will soon be able to add to their slugslinging arsenal as a new range of Slugterra toys from Jakks Pacific hits shelves this fall. Based on the animated series produced by Nerd Corps Entertainment and currently airing on Disney XD, the expansion will see action figures, vehicles, stretchy slug flyers, and plush added to the current line of collectible slug figures and blasters with unique transforming darts. International rollout of the line will begin in Western Europe, the Middle East, and Latin America this fall. Jakks Pacific is bringing more retailers on board this fall Read more...
    June 17, 2013
    2 m

    Global Smurfs Day Events to Be Held Worldwide June 22
    Columbia Pictures and Sony Pictures Animation will once again coordinate events all over the world on June 22 as part of Global Smurfs Day, a worldwide event in anticipation of the release of The Smurfs 2, in theaters July 31. Global Smurfs Day celebrates the birthday of Peyo, the creator of the Smurfs, born June 25, 1928. This will be the second celebration of Global Smurfs Day. In 2011, the round-the-world events included painting one of the famous White Towns of Andalusia blue and setting a new record for Largest Gathering of People Dressed as Smurfs within a 24-hour period. Read more...
    June 16, 2013
    2 m

    Monkeez Makes a Difference to Give Away Charity Event Kits During ASTRA
    Monkeez Makes a Difference, the educational, charitable program for children from MVP Brands, will give away more than 100 charity event kits to retailers during the ASTRA Marketplace & Academy in Nashville from June 17 to 18. Event kits include ideas and materials to plan and host community‐building events to benefit three nationally renowned charities the program partners with, including how to set up a lemonade stand to benefit Alex’s Lemonade Stand Foundation, collecting dog toys to benefit Best Friends Animal Society and local animal shelters, and hosting Operation Christmas Child shoe box packing parties to benefit Samaritan’s Purse. The Read more...
    June 14, 2013
    2 m

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The Toy Book - June 2025

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