The Licensing & Entertainment (+Baby!) Issue is here!

The Toy Book‘s 41st volume rolls on with an issue spotlighting the biggest trends in licensed toys, games, and — baby gear.

With Licensing Expo and ABC Kids Expo sharing the stage in Las Vegas this year, we’re diving deep into what’s next for powerhouse brands, plus what’s new in the infant, toddler, and juvenile categories.

READ THE NEW ISSUE…

What’s New

The Beatles Licensing Program Gets a Boost for 65th Anniversary

May 20, 2025

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Hasbro Reveals Huge Collab Lineup at Licensing Expo

May 20, 2025

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Exclusive

Up, Up, and on the Shelf: 6 Superman Toys Ready to Fly at Retail

May 20, 2025

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Hasbro Celebrates Peppa Pig’s Baby Sister Evie with New Toy Line

May 20, 2025

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Hasbro’s New Monopoly Board Game Features App-Based Banker

May 20, 2025

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Mattel and TriStar Pictures to Develop Whac-A-Mole Film

May 20, 2025

2 m

Exclusive

Property Profile: The Soaring Saga of ‘How to Train Your Dragon’

May 20, 2025

3 m

BBC Studios Expands Bluey’s Licensing Portfolio

May 20, 2025

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Santoki Unveils New LEGO Products

May 20, 2025

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Exclusive

Celebrating Silly: ‘Yo Gabba Gabba!’ Revives Licensing Program Following Apple TV+ Reboot

May 20, 2025

2 m

‘Iyanu’ Renewed for Second Season and Two Films

May 20, 2025

2 m

Exclusive

Outside the Box: Re-Igniting Power Rangers

May 20, 2025

6 m

TOY NEWS

Radio Flyer Chooses LeSaint Logistics as Distribution Partner

Radio Flyer, the leading provider of wagons, tricycles, and three-wheeled scooters in the United States, has selected Chicago-based LeSaint Logistics as its 3PL partner. “We are pleased to partner with LeSaint Logistics as they offer tailored, cost-effective solutions to meet our distribution needs,” said Radio Flyer Warehouse & Distribution Manager, Paul Ardam. “The LeSaint culture Read more…

September 7, 2012

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Leapfrog Announces Touch-Enabled Interactive Learning Toys for Preschoolers

LeapFrog Enterprises, Inc., will release Touch Magic, a new line of interactive toys that encourage learning and exploration through intuitive touch technology. These touch-enabled toys bring colorful graphics and kid themes together to deliver a fun, interactive experience. The Touch Magic line introduces early literacy, musical creativity, numbers, and early vocabulary. The launch portfolio includes Read more…

September 7, 2012

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UL-STR to Present Toy Safety Seminar on Regulatory Changes

UL-STR, an independent provider of quality assurance testing, audit, inspection, and responsible sourcing services for the consumer products industry, will present a toy safety seminar, Toy Safety—Implications of Regulatory Changes, on September 12 at its UK laboratory in Reading. The toy safety training event is part of an ongoing seminar series on the latest quality assurance Read more…

September 7, 2012

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China Toy Expo Expects Increase in Exhibitor Numbers

The 11th annual International Trade Fair for Toys & Hobby Articles, China Toy Expo, will be held October 11 to 13 at the Shanghai International Expo Center. The China Toy Expo has increased its expected number of exhibitors from 850 last year to more than 1,000 this year. To make visits to China easier, a Read more…

September 7, 2012

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Toys"R"Us Stores Stock Trick"R"Treat Bootiques With In-Demand Kids’ Costumes

Toys”R”Us will launch Trick”R”Treat “boo”tiques in its stores nationwide and online. Filled with Halloween costumes, accessories, candy, gear, and more, little ones can find the perfect disguise when they visit The World’s Greatest Toy Store. Adding to its assortment of merchandise that shoppers can’t find anywhere else, this year the company is offering a new, Read more…

September 7, 2012

2 m

Mattel, Genius Crowds Crowdsource New Product Ideas for Barbie, Hot Wheels Branded Bikes

Mattel, Inc., the worldwide leader in toys and family products, has announced an Open Innovation initiative with Genius Crowds to develop crowd-sourced product ideas for their venerable brands of Hot Wheels and Barbie bicycles for young children. Genius Crowds is a platform for open-sourced product development, facilitating the development and ideation phase online, and securing Read more…

September 7, 2012

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Chilly Christmas Is Set To Warm the Hearts of Audiences This Holiday Season

You better watch out, Rudolph… a new four-legged hero is coming to town…! Chilly Christmas, a new feature film releasing on DVD on November 6 will deliver a sleigh-load of fun for audiences of all ages. From Anchor Bay, the film features C. Thomas Howell, Brooke Langton, and Tom Arnold. Chilly Christmas, produced by Steven Read more…

September 6, 2012

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Fao Schwarz Unveils “A Fashionable Collection Of Tonner Dolls” for Fashion Week; Tonner to Visit Store

Doll Artist Robert Tonner to Visit FAO Schwarz Flagship Store to Meet with Fans In conjunction with the celebration of its 150th Anniversary, today FAO Schwarz unveiled a walk-around gallery showcasing a collection of dolls from the Tonner Doll Company, timed to coincide with Fashion Week in New York City. The exhibit will run through Read more…

September 6, 2012

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K'Nex Unveils Largest Sculpture Yet

The life-size T-Rex sculpture by K’NEX is officially the “World’s Largest K’NEX Sculpture” according to the Guinness World Records. The U.S. Space and Rocket Center in Huntsville, Ala., is home to this life-size creation. The K’NEX sculpture is replicated to represent the recast of a Tyrannosaurus Rex skeleton featured in the center’s summer exhibit. This life size Read more…

September 5, 2012

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Scooby-Doo Hits the Stage: North American Musical Tour Launches in January

Scooby-Doo Live! Musical Mysteries, an all-new family musical presented by Warner Bros. Consumer Products and Life Like Touring, is set to tour North America, beginning in January. In this new show, Scooby-Doo and the Mystery Inc. Gang have been called upon to help solve an epic mystery. A trouble-making ghost is haunting a local theater Read more…

September 4, 2012

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Jim Henson Extends Agreement with Tomy

The Jim Henson Company has extended its licensing agreement with Tomy International, naming the company the global master toy licensee for its Pajanimals brand. Tomy International was initially appointed U.S. master toy licensing partner in October 2011. Under the terms of the multi-year agreement, Tomy International will develop an assortment of toys and juvenile products Read more…

September 4, 2012

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Toy Designer a Finalist in American Airlines' National Video Contest

Toy designer Tim Walsh has created a video about Crazy Chins, his new Appcessory, and entered it into the American Airlines Flights Camera Action national contest. Walsh’s video was chosen from an initial pool of more than 1,000 videos. As the only toy-related company in the running, Walsh may need your help to win. Visit Read more…

August 29, 2012

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PARTNERS & ALLIES

Latest Issue

The Licensing & Entertainment (+Baby!) Issue

< 1

Up, Up, and on the Shelf: 6 Superman Toys Ready to Fly at Retail

3 m

Property Profile: The Soaring Saga of 'How to Train Your Dragon'

2 m

Celebrating Silly: 'Yo Gabba Gabba!' Revives Licensing Program Following Apple TV+ Reboot

Read This Issue

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TOY FAIR 2025

FROM THE EDITOR

TOYETIC ENTERTAINMENT

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BIG RUBBER GUYS RAMBO — JOHN RAMBO
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BOB ROSS GAMING ACCESSORIES COLLECTION
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