Dolls continue to inspire imaginative play across every age group, with collections that mix fashion, fantasy, and nurturing themes. Whether kids are dressing up classic characters, unboxing surprises, or exploring new adventures with pets and fairies, these toys bring endless opportunities for storytelling and fun.
Here are 16 products to stock that are adorable, fashionable, and adventurous.
L.O.L. SURPRISE! EYE SPY SERIES
Investigate your imagination! These L.O.L. Surprise! Dolls require kids to crack codes to reveal the dolls and their secrets. There are more than 24 stylish sleuths to collect, including Tots, Baby Sisters, O.M.G. Dolls, Pets, and rare chase characters. Each doll falls into one of five fierce families: Fairy, Rockstar, Furry, Spy, or Superhero.
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LITTLEST PET SHOP SWEET & STYLISH ASSORTMENT
This series includes a deluxe bobblin’ pet, nine premium accessories, and a collector card. The packaging transforms into a café playscape.
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BARBIE DREAM BESTIES SKATE PARTY DOLL ASSORTMENT
Kids can follow their dreams with dolls featuring Barbie “Malibu,” Barbie “Brooklyn,” Teresa, and Renee on roller skates. Each Barbie Dream Besties doll comes with roller skates and premium accessories that tie back to their individual personalities and interests.
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PLAY-DOH BARBIE RUFFLES AND BOWS DESIGNER DOLL SET
Place the doll on the stand and use the Play-Doh pattern sheet and tools to create ruffle and bow-themed clothing, accessories, and hairstyles. The set includes three cans of Play-Doh, a Barbie doll, a pre-made Play-Doh pattern sheet, and molding tools.
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DISNEY DOORABLES ADOORBS DOLLS —WAVE 2
Behind every door, there is a new a-door-able doll. There are five characters to collect, each with exclusive accessories.
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BERENGUER BOUTIQUE FOLDING STROLLER — NEUTRAL TONES
This grey-and-white striped stroller features a doll strap and embroidered icons.
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SUITE SPACES ALL-IN-ONE BEDROOM
Kids can design their own space with this mini bedroom set, which comes with walls, a bed, wallpaper, a closet, wall decor, and more. Multiple rooms connect together with this modular playset that is compatible with 3-4-inch dolls.
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MINI BRANDS FASHION
These mystery capsules include mini handbags with working clasps, shoes, backpacks, and other mini fashion accessories.
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DISNEY ILY 4EVER DELUXE FASHION DOLLS
These fashion dolls are inspired by The Nightmare Before Christmas (pictured), Maleficent, and Hocus Pocus characters. They include more than 10 accessories, extra outfits, and a collectible Mickey Mouse-shaped ring for kids to wear.
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SQUISH-A-LONGS X HELLO KITTY AND FRIENDS — SERIES 1
Little ones can grow their Squishmallows Squad with these 1-inch collectible figures of Hello Kitty, Kuromi, Cinnamoroll, and more.
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POSHY BABY
There are five 12-inch baby dolls to collect, each with large eyes, a distinct personality and fashionable mix-and-match accessories like pearls and handbags.
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5 SURPRISE MY MINI BABY SERIES 2
There are 15 mini baby figures and matching playsets to unbox in Series 2.
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WOOF & CO.
These pups are ready to hit the town with their fun fashions. Each plush is articulated so kids can pose it for fashion photoshoots, and comes with a removable outfit that kids can swap with other outfits (sold separately).
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UNICORN ACADEMY STARGLOW FOUNTAIN & STABLE PLAYSET
This stable expands more than 3 feet wide and includes an exclusive 5-inch Wildstar figure and 24 accessories.
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MERMICORNO OCTOKYO PLAYSET
This underwater-themed playset, inspired by Tokidoki’s Mermicorno: Starfall series, includes two Mermicorno figures, three accessories, and two movable, spinning features.
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WINX CLUB FAIRY FASHION DOLL
Inspired by the new Netflix Winx Club series, this collection features six 10.5-inch dolls: Bloom, Stella, Tecna, Aisha, Flora, and Musa.
Product Facts
- MSRP:
- $17.99
- Age:
- 4+
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Stay on the Pulse of Play!
A version of this feature first appeared in the 2025 LA Fall Toy Preview Issue of The Toy Book. Read the full issue here!
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