Holiday toy list season continues with Amazon checking in with its annual Toys We Love list.
This year, Amazon’s Toys We Love list features more than 200 toys and games, including 100 priced under $50, and more than 60 that are exclusive to Amazon.
“In 2022, we’re seeing enthusiasm for fresh toys and games from small business brands, as well as learning toys that allow kids to learn with games or arts and crafts projects,” says Anne Carrihill, Amazon’s director of toys and games. “Additionally, action characters from Marvel, Pokémon, and Star Wars are as popular as ever, for both kids and collectors. We can’t wait to see which of our favorites become the hottest gifts of the 2022 holiday season.”
Small businesses and growing toymakers on the list this year include Thames & Kosmos, Orijin Bees, Magna-Tiles, MEandMine, and TeeTurtle, among others.
This year’s selection includes picks for the whole family, including the Little Live Pets Mama Surprise! Guinea Pig Playset (Moose Toys), the Squishmallows 14-inch Rainbow Platypus (Jazwares), the LEGO Marvel Infinity Saga I am Groot, 476-Piece set, the Playmobil Day at the Aquarium playset, and the Breyer Unicorn Magic Wooden Stable.
Highlights from the Amazon exclusive assortment include the Funko Pop! Deluxe Star Wars: Duel of The Fates Collection and the Bluey Ultimate Lights & Sounds Playhouse Mega Set.
While retail holiday toy lists continue to roll out, the toy industry can look forward to the ultimate list when The Toy Insider unwraps its 2022 Holiday Gift Guide on Friday, Sept. 16 at Holiday of Play in New York City. The annual guide curated by The Toy Insider team at Adventure Media & Events (publisher of The Toy Book) includes the Hot 20, STEM 10, and 12 Under $20 lists.
