Following The Toy Insider’s launch of its annual Holiday Gift Guide, Amazon launched its yearly hot toy list.
Amazon’s Toys We Love List features a range of branded toys including Barbie, Transformers, LEGO, Bluey, and more along with original toys kids may not have seen before.
“This year it’s been fantastic to see how big moments in pop culture have inspired enthusiasm from both kids and adults for toys, games, and activity kits, and that’s driving a lot of shopping momentum going into the 2023 holiday season,” says Anne Carrihill, Amazon’s Director of Toys and Games. “Collectively celebrating these moments reminds us of how much toys impact our lives and how we want to keep that sense of wonder for as long as we can, during the holidays and throughout the year.”
Keep scrolling to check out some highlights from Amazon’s list or check out the full list at amazon.com.
- 2023 Holiday Fox 12″ Plush
- Orijin Bees Lovey Coiley Baby Bee
- Barbie Science Lab Playset
- Transformers Rise of the Beasts Beast-Mode Bumblebee
- Bluey Convertible & Figures
- Gabby’s Dollhouse Cruise Ship
- Sesame Street Monster Meditation Elmo
- Wingspan
- Pokémon 8″ Plush First Partner 3-Pack
- Thames & Kosmos Spy Labs: Forensic Investigation Kit
- Tech Deck Skatepark & Carry Case
- 5 Surprise Mini Brands Limited Edition Disney Advent Calendar
- Fisher-Price Little People Mickey & Friends Playset
- MGA’s Miniverse: Make It Mini, Multi Pack
- LEGO Star Wars 332nd Ahsoka’s Clone Trooper Battle Pack, 108 pieces
- What’s Next? Special Needs Set
- Play-Doh Creativity Starter Station
- Black to the Lab Cosmetic Kit
- Little Tikes First Dishwasher
- Latinistas Lola
- Little Live Pets My Puppy’s Home
- Squishmallows 16″ Rosie Spotted Pig with Flower Crown
- Beast Lab Stealth Strike Cat Beast Creator
- Teenage Mutant Ninja Turtles Mutant Mayhem Be a Ninja Roleplay Set
- Disney 100 Wonderful World of Color Tinker Bell
- LEGO Icons Tranquil Garden
- Super Mario Bros. Movie 7-inch Bowser Action Figure
Check out all of The Toy Insider’s expert picks in the 2023 Holiday Gift Guide at thetoyinsider.com. This year’s hottest toys appear on one of three featured lists: the Hot 20, toys topping every kid’s wish list; the STEM 10, toys boosting STEM skills; and the 12 Under $20, fun-filled and affordable toys.
