Toys “R” Us will be the first and only U.S.-based retailer to feature American Girl shop-in-shops in select stores, and the exclusive retail partner to carry American Girl’s Truly Me line of contemporary 18-inch dolls, doll outfits, and accessories. This marks the first time American Girl has extended its doll products outside of its existing channels.
American Girls’s new WellieWishers product line will bein hitting shelves at Toys “R” Us stores nationwide. Toys “R” Us will debut an American Girl shop-in-shop in 97 selevt locations across the country. Each shop-in-shop will range in size up to 700 square feet and feature an exclusive selection of American Girl’s Truly Me 18-inch dolls, doll outfits, and doll accessories, plus WellieWishers. Additional Toys “R” Us stores will open more shop-in-shops next year.
