Beach House Group ventures into the toy category for the first time with the launch of its debut kid’s brand, Antsy Pants. This line of constructible Build and Play kits are available exclusively at Target. The Antsy Pants line features Snap and Click connectors and poles, a variety of fabric covers, play balls, an obstacle course, a play liner, and a storage unit.
Through the availability at Target, Antsy Pants will also support KaBOOM!, a national non-profit dedicated to ensuring that all kids participate in active play. The company will donate to KaBOOM! for each product purchased, and is projected to give more than $150,000 in the first year to build playgrounds for kids across America.
Kids are given the independence to build each kit on their own to design their own playtime with Antsy Pants. Each Build and Play Kit comes in three sizes, with fabric covers including The Lemonade Stand, Farmers’ Market, and Pirate Ship, along with DIY (do it yourself) covers that kids can create themselves.
Additional styles will launch this summer.
