Source: Zigazoo/The Toy Book

Ashley Mady, who joined Zigazoo as President of Consumer Products in 2022, is moving into a new role. 

The newly created role focuses on user engagement and further growth and development of Zigazoo Kids, a social media app for kids ages 9-11. Zigazoo Kids has been installed more than three million times since it launched.

“Ashley is a world-class leader in the kids’ space and has made tremendous contributions to our strategy and growth,” says Zak Ringelstein, Zigazoo Co-Founder. “We’re on track to double annual revenue in just the first two months of 2023 and can’t wait for Ashley to drive new areas of innovation and business.”

Related: Ashley Mady Joins Zigazoo as President of Consumer Products

In Mady’s role as President of Consumer Products, she led physical and digital consumer products campaigns, including NFTs, physical merchandise, and more.

“I’m honored to have the opportunity to move into this new role and continue driving Zigazoo’s growth,” Mady says. “No other app is able to balance freedom of creativity and safety the way Zigazoo does for young users. We’re dedicated to continuing to adapt the app to ensure that brands and users get the most out of the experience, and I’m excited to help lead that charge.”

Mady previously worked as Vice President of Brand Development at IT’SUGAR and Vice President of Brand Development at Basic Fun!

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.