The Asmodee Group (Asmodee) launched Asmodee Entertainment, a new division that will leverage the company’s intellectual property to develop new content types such as feature films, TV series, comics, and graphic novels. Asmodee will primarily develop this content through strategic partnerships and licensing.
The launch of Asmodee Entertainment will unlock new narrative experiences for the Group’s fans and communities across a variety of platforms, wider storytelling possibilities for its creative talent and fresh revenue sources for its business. The move formalizes Asmodee’s efforts to maximize its existing IP in close cooperation with its publishing studios, a key element of the company’s growth strategy.
Andy Jones, a games industry expert with 30 years experience, has been appointed to head of Asmodee Entertainment. Jones is the former head of global new business development at Games Workshop. In his new role, he will spearhead this pillar of Asmodee’s growth strategy: helping the company expand its content production.
Darren Kyman has also been appointed to the role of senior vice president of business development for Asmodee Entertainment and will be based in Los Angeles. Kyman has spent the past 20 years monetizing TV, theatrical and gaming properties for Sony Pictures Entertainment, Paramount Pictures, 20th Century Fox and Rovio Entertainment. Kyman will be working with Jones to develop consumer products, location-based entertainment and media licensing opportunities for Asmodee Games’ renowned portfolio.
